WorldSpace has just unveiled a new corporate identity and tagline, and it's a great step in the right direction. The previous logo, seen to your right, focused too much on the whole "satellite" concept rather than what the appeal is to the customer. It also looked a bit... old. Something about those colors never rubbed me the right way.

This new look is much better though. Much more technology oriented, and the whole "turn on your world" tagline points towards satellite radio as being an eye-opening experience rather than just a technology. Perfect.