Business Week recent article about the The New Radio Revolution, highlighting Satellite Radio, Podcasting, and internet radio, the article goes into the history and evolution of Radio today with mentions of cell phone radio and HD radio.
Couple good tidbits:
Listeners, increasingly bored by the homogeneous programming and ever-more-intrusive advertising on commercial airwaves, are simply tuning out and finding alternatives. Says Rishad Tobaccowala, chief innovation officer at Publicis Groupe Media: "Radio pissed on their own product and then cluttered it up."
So true. Terrestrial is their own worst enemy. And just to back that up:
...since many satellite listeners listen during the daily commute, the most lucrative hours, satellite alone will cut traditional radio revenue growth after 2006 to 2.5% from 4%.
. . . With ads clogging airwaves, the average listening time per person has dropped by more than three hours, to just under 20 hours a week since 1993, according to industry monitor Arbitron
Leave a comment