The Plug-and-Play: Revamping a fan favorite (Part one)

Ah, the tried and true plug-and-play receiver. It's been the top seller for the satellite radio industry since its inception, and for good reason. Bringing Sirius and XM to your car with the value-added choice of portability, an advanced set of features, and a sense of simplicity. Customers have responded in spades over the years, but that interest is clearly fading.
So what can be done to reignite interest? How can we bring the "cool" back to a once highly sought-after product?
This is the first in a series of posts examining this fan-favorite, and what features are necessary to bring a fresh face to these aging devices.
Wake and smell the color.
When consumer electronic devices first come out, it seems like there's a natural progression in their displays: monotone LCD displays eventually turn to color. And it's time for the plug-and-play to follow this path.
Since the beginning, the plug-and-play has always featured a boring monotone display. Even the latest feature-packed receivers still sport displays with the sex-appeal of a scientific calculator. Sirius added some sex with their "cool blue" backlighting (which bests many of XM's latest receivers, even today) while other receivers allow the backlit background to change colors. Neat, but falls short of "wow" in the behind-the-shoulder category.

Yet, the plug-and-play's handheld portable brethen have the bragging rights with their own color displays. The Sirius S50, Pioneer Inno, Sirius Stiletto, and Samsung Helix all have displays that entice onlookers (the Stiletto wins hands-down in this category because of the beautiful menu transitions).
But these are devices that concern themselves with power consumption efficiencies, while the plug-and-play is free to suck as much energy as it desires because... well... because it's plugged in.
Let's look at it in terms that the executives can understand (so the point is driven home). Let's look at... the BlackBerry.
Above is the BlackBerry 6750 vs the BlackBerry 8800. Of course the later model has more features, but no one knows that until they look up the feature list. But the casual onlooker already knows this is the later and greater model, because the device looks sleek and the interface looks up-to-date. The passive observer understands immediately what they're missing.
Look at the top selling consumer electronic devices on the market. Which ones have a monochrome display? A limited few. Yet the best selling satellite radios are living in a black-and-white world. We can make paper-thin iPods with color displays, and every cellphone on the market is in color - consumers expect color.
One can argue that it's "radio" and not "video" - so who cares about a color display? But it doesn't need to be watched to be appreciated. Imagine a plug-and-play that shows the Album art from the song that's currently playing? Or in a perfect world, how about in-studio snapshots? Showing a photo of the product during the commercial? A color display doesn't need to be distracting to be appreciated.
If you want to look at it from a Marketing perspective - Word of Mouth marketing is best right? So when a satellite radio subscriber has passengers in their vehicle, what do you think they'll be looking at? If you can "wow" passengers, then you're more likely to have subscribers.
Thoughts? What would you consider to be a good use of a color display?


Comments
You're 100% right. I hate the growing ad segments on Stern, so offering pictures to advertisers to up the prices and (hopefully) lower their volume would benefit me, and they would be stupid to not jump at it.
Their video hopes are a bit of a pipe dream, this sounds attainable. Without a merger, there won't be the bandwidth to support any decent vid service anyways.
Posted by: Martin | May 7, 2007 3:28 PM
I still have a working Roady (the first generation) and I love it till this day. Alot can be done to update it but it has to be innovative which is difficult in this day and age. Making the Roady XT with more features of the MyFi/Inno can only make the plug and play that much better.
Posted by: prozac ? | May 7, 2007 3:37 PM
Copy the iPhone styling ... a simple flat color screen that is shiny & black with just cool ICONS - and the best software - no buttons.
Then display cool JPEG album art for every song !!!
Plus cool channel icons along side the album art.
If XM/Sirius wants to let people in cheap (i.e. $7.95 month) then they could display some random non-intrusive picture-type ads (but only cool ones - like a COKE bottle, PEPSI can, sexy models etc.).
No audio ads though on the music channels - that's a big NO NO.
The plug & play wiring must NOT stick out the side of the car kit !!!! That looks shoddy !!!!!!!! Put them in rear of the unit !!!
Allow different color backgrounds to match cool auto interior styling.
Then pump and leak the XM/Sirius combined radio NEWS - for at least 6 months prior to the release - like Apple did with the phone !!! Free News Channel advertising always beats high cost TV ads !!!!!!!!!!
Posted by: Mike | May 7, 2007 3:59 PM
Color displays... ABSOLUTELY. Even if it's just as simple as an Inno's screen... a color background, channel logo, and plain white text. That right there is more than enough to grab attention. Album art would be a MAJOR plus, and advertising could demaind additional revenue for pictures to go with the audio ads.
Put a 320x240 res screen in a SkyFi2 form factor. You could have BOTH the sports ticker and stock ticker, and still have everything else on a normal SkyFi2 display without any problems. Heck, you could even have additional display options for text size. Or go with the Commander MT's split-screen option, and show what's playing on your favorite channels.
It's time to upgrade the plug-and-play, and a color screen is definitely one way to do this!
Posted by: MikeV ? | May 7, 2007 4:01 PM
prozac: The amazing thing is that the plug-and-play has essentially changed very little - especially in form factor - since the original Roady hit the streets.
...probably one reason why you've never found the need to upgrade. :)
Posted by: Ryan Saghir ? | May 7, 2007 6:25 PM
if and when i get a nwe plug-n-play it would be cool to have a diffrent color eact time a genre came up
and mabye a little sleeker. a plus 10 button.
Posted by: sternfan73 ? | May 7, 2007 7:32 PM
prozac: The amazing thing is that the plug-and-play has essentially changed very little - especially in form factor - since the original Roady hit the streets.
...probably one reason why you've never found the need to upgrade. :)
Posted by: Ryan Saghir
Your right Ryan...Even the HD Radio plug and play's look alot like SatRad designs.
Posted by: prozac ? | May 7, 2007 7:42 PM
As far as the form factor goes, I think PnPs have reached their optimal size. I don't think I'd like a PnP much (if any) smaller than my Calypso. The Roady XTs and Starmates etc. are just too small to be usable, IMO, with their display and button limitations.
And I think PnPs should keep buttons. I don't want to have to go through a menu to activate my presets: that defeats the point. Further, direct channel entry is a godsend (even though Howard 100 is a preset, I'm always directly entering the number) that's unbelievably kludgy without push-buttons.
The thing to remember is that we're still talking about a primarily automotive application. Menus don't work in automotive environments, period (you listening, BMW?), because they tend to require excessive amounts of memorization of the menu hierarchy or they require users to take their eyes off the road.
Posted by: leviramsey ? | May 8, 2007 12:37 AM
My only concern with color displays is legibility. As far as I'm concerned, the most important feature of a display is how well you can read it if the sun is shining directly on it. If you're going to go color, you need to do it right and not cheap, to avoid washouts. I think you'll always need to have monotone display PnP units simply to allow for an inexpensive entry point, saving color for the higher end units.
Posted by: Chris ? | May 8, 2007 8:55 AM
One can argue that it's "radio" and not "video" - so who cares about a color display?
In the case of a BlackBerry, it's only email, who needs a color display? Or a cell phone - all you're doing is looking up a phone number, right?
Eventually the crappy display hinders the ability to add more features, and it also sets expectations lower. If you visit a website and it has blockly amateurish design with poorly rendered images you usually don't expect as much from it, and the same holds true for electronics. If it looks like something that was produced in the early 90's then how many people don't give it a second glance?
Posted by: cfg ? | May 8, 2007 9:29 AM
cfg: I couldn't have said it any better.
Posted by: Ryan Saghir ? | May 8, 2007 10:49 AM
Just make the new 'basic' service $7.95/month for selected channels - and retail will ramp back up - bigtime.
Posted by: mike9nh | May 8, 2007 10:51 AM
Color screens may require more battery power when placed in a boombox -- not worth the trade-off in my book.
Posted by: iband | May 8, 2007 12:55 PM
I'm guessing that many of the people on this site haven't bought a plug-and-play radio since the wireless FM mods were phased out last fall. My neighbor got a radio for his birthday a month ago, and he's given up on the wired, in-box solution, and he's taking it into Best Buy for a professional install. I think the future of the plug-and-play depends heavily on a reliable, inexpensive solution for connecting the radio to the in-car stereo system.
Posted by: R. Pete Ur | May 8, 2007 4:12 PM
R. Pete Ur: You're absolutely correct, and no worries, this will be something I'll cover in a future entry.
Posted by: Ryan Saghir ? | May 8, 2007 6:02 PM
R. Pete Ur: the only real deficiency in the connection department is for cars from 2000 to about 2006. Before that, most cars have a tape deck, which is a simple direct connection. After that, most cars have a front aux-in jack, another simple connection.
It's only radio-only or radio+CD cars that pose a problem.
Posted by: leviramsey ? | May 9, 2007 11:27 AM
Levi brings up a good point about the front aux-in jack. I know Ryan is planning a separate entry on the plight of the FM mod, but still, I'd be curious to know how many new vehicles offer the front jack, and, if the number is signifciant, what XM and Sirius could do to promote this option.
Posted by: R. Pete Ur | May 9, 2007 12:52 PM
It doesn't matter that new cars have a line-in jack, almost all cars on the road are older and have tape decks, not line-in jacks. The lack of an FM mod is a real problem. I got my brother a MyFi and his 2004 Passat has neither a line-in jack, nor a tape deck. He also has a shark fin antenna so can't use the radio in his car at all without hardwiring, something there is no way he wants to do. My 1995 Mazda has a tape deck but also a retractable antenna. I can connect via the tape deck but the FM mod is useless for me also. This is a real problem. Besides the fact that no one wants a bunch of wires in their car, the lack of a wireless FM mod really hurts the average user who isn't going to put up with the bullshit to get the "easy" plug & play unit to work in the car.
Posted by: PFreak ? | May 10, 2007 1:49 PM