The Stern Effect

Friday, September 16, 2005 at 4:55 PM
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A study by Bridge Ratings & Research since Fall 2004 has some pretty interesting results. According to the study, Sirius Satellite Radio will gain an estimated 980,000 new subscribers from October through December, and pick up another 500,000 in January, for a total of 1.48 million new subscribers by February of 2006.

10% of those surveyed say it was “very likely” that they would subscribe to Sirius by December 31st and also intend on giving subscriptions as gifts, which would account for more than 50,000 additional subscriptions.

Q4 should be very interesting….

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