In a co-marketing promotion between XM Satellite Radio and 20th Centery Fox, eight XM channels are about to be taken over by The X-Men Mutants.
The promotion starts this Thursday May 25th, a day before the opening of X-Men: The Last Stand.
XM will relinquish all control to Storm (Halle Barry), Wolverine (Hugh Jackman), Xavier (Patrick Stewart), Beast (Kelsey Grammer), Cyclops (James Marsden), Rogue (Anna Paquin), and Director Brett Ratner to channels such as the 80s on 8, Suite 62, Cinemagic, Ethel, XMU and more.
Great idea.
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