Honkytonkin' Country music singer Toby Keith will throw down the cowboy hat and risk looking like Princess Leia when he dons a set of headphones and becomes a DJ on SIRIUS Satellite Radio all day Tuesday, May 17th.
From 6am to 12 midnight ET, Toby Keith will be the sole host of SIRIUS New Country channel 31. During that time, he'll play whatever music he wants (yeah baby! Death Metal!!). He will also play a song an hour from his new album being released that day on DreamWorks, Honkytonk University.
Good stuff. I see a lot more artists singing on to do stuff like this in the future. Satellite Radio has graduated from a simple techie toy to a full blown media device. And those who ride this wave right now will have a more attentive audience than those who catch the wave late. PR Firms take note!
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