Now that we have the Arbitron ratings for Sirius and XM, I wanted to put together some channel comparisons so we can see how the audiences for either service differs in behavior.
So here's the Top 10 channels, based on total cume, for Arbitron's Spring 2007 book

For XM Satellite Radio:
- Top 20 On 20
- Flight 26
- The 70s On 7
- The 80s On 8
- The 60s On 6
- Top Tracks
- Highway 16
- The Blend
- The Heart
- Fox News

For Sirius Satellite Radio:
- Howard Stern 100
- Sirius Hits 1
- Howard Stern 101
- New Country
- The Pulse
- Octane
- Hair Nation
- Classic Vinyl
- Blue Collar Comedy
- Sirius Gold
Now when we combine the two...

Here's the Top 10 channels on satellite radio:
- Howard Stern 100 - Cume: 1,225,100
- Top 20 On 20 - Cume: 1,055,300
- Flight 26 - Cume: 713,700
- The 70s On 7 - Cume: 654,100
- Sirius Hits 1 - Cume: 653,200
- The 80s On 8 - Cume: 648,900
- The 60s On 6 - Cume: 619,600
- Top Tracks - Cume: 607,600
- Highway 16 - Cume: 554,100
- The Blend - Cume: 548,000



Haha where is the million plus that precious E-Lo said were listening to O&A? Thats right, he made it up. Just like you pests make up how many listeners 0.0 have on terrestrial. You better hope the merger doesn't go through, because E-Lo, Greg and Tony, and everybody else that nobody is listening to on XM are gonna be packing their bags. And with those killer terrestrial numbers, they will be lucky if they can get syndication like Mancow in 2 years.
i really dont trust the numbers since rating sat radio is so new--I think many more are listening to howard(and you will see it go up as they continue to fine tune the ratings)
I do see one clear diff--The top listeners in each are very different styles--Make a merger of the two combining the best of each even more beneficial to the consumer
ps--i dont think they included sports either
I have a question about this whole arbitron for satellite thingy...
As with any rating system (FM arbitron, Nielson, box office #s etc.) the results are based on the percentage of people out of the total who fill out the books disclosing what they enjoy. From what I recall, the arbitron numbers for satellite are just an option to write in when you fill out the rest of the survey and not specifically geared towards satellite. So lets say that generously 10% of the people filling out the surveys have satellite radio services. and say 6% of those people have XM. if 1,000,000 households receive the survey, that is 60,000 people who could list XM numbers on their surveys. this means that of all people who filled out the survey, 13% of xm listeners said they listened to top 20 on 20 for 15 minutes a week which is equal to 7,800 people. That 7,800 most likely is not an accurate representation of the XM nation (or sirius for their numbers) in that those most likely to fill out any survey are not the core listeners but rather housewives who have hit stations on in their cars while they drive the kids to school.
I think there was a point in there somewhere, but what I was trying to say is that they need to poll strictly sat listeners and say "what do you listen to", not "if there was other stuff in your listening besides FM, indicate it here _______. The numbers are probably off by something like +/-20%
But Im stupid, so dont necessarily pay attention to what I say.
so lemme get this straight...0.0 aren't even the most listened-to comedy channel on their network?
oh well...at least they have a higher cume than Radio Disne...uhhh...nevermind.
wow, oanda really suck cock, don't they.
who say that comin'
good luck, bro
w0.0w that "virus is spreading" indeed
I consider this Arbitron book the Tale of Two Arse-Kickings. Stern pounds O&A. XM dominates Sirius in almost everything else.
Stern had around 10 million listeners a day on FM and is down to an average of 1.2 million and his fans somehow think that is a victory to be proud of? Face it, the revolution that Stern was hoping for didn't quite turn out the way he planned. When only 12% of your audience follows you over to Sirius how can anyone brag?
Not to add fuel to the O&A vs. Howard Stern fire, but I do hope this teaches XM a lesson. I will not claim O&A could ever have as many or more listeners than Stern, but I do think the fact Stern is exclusive to Sirius helps the numbers to his favor. O&A fragment their own listenership. They can be heard for free on FM (some people may have jumped shipped when that deal happened to save money), streaming on PalTalk and you can even (since some people only listened to O&A) subscribe to them on Audible and listen that way. If XM could make them exclusive to XM again (and remove these other options) then perhaps that would help their numbers some. Regardless of the fragmentation, in my opinion, the show was much better when it was XM exclusive. So having to water the show down for FM certainly did little to help the numbers since they have had to compromise the quality of the show to follow the "rules."
HA HA HA HA HA @ O&A FANBOYS!! LOL LEMME GUESS, ALL OF HOWARDS LISTENERS ARE FROM PARKED UNBOUGHT CARS SITTING ON THEIR LOTS RIGHT???!! LOL!!! GO GET A LIFE, ITS OBVIOUSLY INSIGNIFICANT JUST LIKE THE LOSERS FROM O&A!!
HA HA
HA HA HA HA HA @ O&A FANBOYS!! LOL LEMME GUESS, ALL OF HOWARDS LISTENERS ARE FROM PARKED UNBOUGHT CARS SITTING ON THEIR LOTS RIGHT???!! LOL!!! GO GET A LIFE, ITS OBVIOUSLY INSIGNIFICANT JUST LIKE THE LOSERS FROM O&A!!
HA HA
TSL rankings for Sirius (TSL=504*AQH/Cume), zero AQH channels excluded.
[TSL is Time Spent Listening... high TSL and high cume is awesome, high TSL, low cume means that you serve a niche very well, low TSL and high cume means that some hours are very strong and the rest very weak, low TSL and low cume means that the people at that station should be looking for new jobs, preferably not in radio]
*=AQH less than 500, TSL unreliable due to rounding
Top (z-score>1.00)
*Premiere Plus: 63
Howard 100: 39.78
Howard 101: 30.82
*Bande a Part: 28
OutQ: 26.18
Sirius Pops: 26.01
Sirius Left: 25.58
Octane: 24.81
NASCAR Radio: 24.41
Jazz Cafe: 24.21
*Radio Korea: 24
Bottom (z-score Back Spin: 9.26
Kids Stuff: 9.21
*T&W NY: 9.16
NBA Radio: 9.08
Underground Garage: 8.88
NPR Talk: 8.64
NPR Now: 8.47
*T&W BaltWas: 8.26
ESPNEWS: 7.57
*CBC Radio One: 7.52
*WRN: 7.3
Laugh Break: 7.21
*Sports 4: 7
*Catholic Channel: 6.81
*Iceberg Radio: 6.63
*CNN Headline: 6.5
It's sad that the only thing Sirius is ahead in is Howard, It just shows that XM is in it for the music...which is what radio should be
For $500 million I would hope Stern would be the #1 station on Sirius... again 12% of the average Stern audience went to Sirius.. that's nothing to brag about. SatRad needs to get their act together the numbers are not that great.
Well, Now we know EXACTLY how many listeners Stern Has. Its proven that he got 1 million that he needed to cover his pay, the brand recopgnition from there is a bounus.
However.. its nothing close to the 12 - 20 million that many claimed would follow.
I wish we could see the total numbers for O&A, I know they are in the top 15 at XM so whats the real total including FM Syndications? This is impossable cause the FM ratings go to 10 AM not 9 am when they are exclusive to XM. I would venture to guess that its slightly more than stern but not by much.
If these are spring numbers, does that include the month O&A were suspended? If so, how would that affect the numbers?
I love it! 8 out of 10 of the highest rated channels are music channels on XM. I hope this influences the way music is programmed after the merger.
When was the survey conducted? O&A were suspended and off the air earlier this year- I wonder if there is some overlap. If there is overlap then the numbers would be more reflective of Ron and Fez listenership as they were on 24/7 in O&A's absence.
Dave
And the TSL rankings for XM
Top
Open Road: 52.43
The Virus: 48.35
The Power: 40.79
Escape: 33.78
Air America: 33.11
*MLB en Espanol: 28.8
Willie's Place: 28.72
Talk Radio: 28.33
*T&W San Francisco: 28
Watercolors: 26.97
Viva: 26.29
The Blend: 24.92
Enlighten: 24.77
Bottom
Cinemagic: 7.97
Vox: 7.73
*MLB183: 7.71
ESPNEWS: 7.33
*MLB188: 6.95
*T&W Phila: 6.38
*T&W LA: 6.18
Kiss: 5.56
*Laugh Attack: 5.55
*XM Live: 5.36
*The Weather Channel: 5.17
*T&W NY: 4.03
*T&W Washington: 3.68
XM has a more even distribution and Sirius is completely dependent on Howard. How is that a GOOD thing? And Top 20 on 20 gets nearly the same amount of listeners as the 1/2 billion dollar man? wtf?
All that tells me is that in 3 years... Sirius is fucked.
O&A were not on in the spring of 07. If you remember they actually did some contraversial radio that got them suspended. What has howie done latly? oh ya nothing but go on vacation. I thought howie said he had 6 million listners.....guess not liar liar
leviramsey, where are you getting this info from?
I love this, O&A were off the air completely for a month and most likely thats when those stupid ratings were taken. Also if sirius is completely dependent on Howard I do think that in a little time without a merger sirius dies along with Howard, or maybe Artie (the alcoholic). Sorry I like more then tits and ass commentary. Oh and I really don't care where Carmen Electra or whatever whore Howard has in got fucked last. If i want porn, thats what this internet thing is for.
if you factor in the 101 channel ( which carries howards show's west coast feed ), the numbers are decent for him. i have a feeling that the other programs on that 101 channel ( bubba and farrell ) aren't much of that 500k number, and won't bode well for either come contract renewal time. then again, i always take any ratings number and think its low. i'm sure howard has twice that listenership and so do o&a.
if you factor in the 101 channel ( which carries howards show's west coast feed ), the numbers are decent for him. i have a feeling that the other programs on that 101 channel ( bubba and farrell ) aren't much of that 500k number, and won't bode well for either come contract renewal time. then again, i always take any ratings number and think its low. i'm sure howard has twice that listenership and so do o&a.
if you factor in the 101 channel ( which carries howards show's west coast feed ), the numbers are decent for him. i have a feeling that the other programs on that 101 channel ( bubba and farrell ) aren't much of that 500k number, and won't bode well for either come contract renewal time. then again, i always take any ratings number and think its low. i'm sure howard has twice that listenership and so do o&a.
>>> Its proven that he got 1 million that he needed to cover his pay, the brand recopgnition from there is a bounus.
Even if there weren't other costs (there are), 1.2 Million Stern listeners wouldn't cover the 3/4 billion cost of stern.
two things: Howard is kinda like Tom Brady in that if either one gets hurt/leaves their "teams" are screwed! And New Country??? What kind of name is that for a channel? I think the suits at Sirius put more thought into what they put on their tofu then channel names.....lazy lazy work!
3) XM is the clear winner... their commitment to the "idea" of satellite radio shines through here. And i am NOT referring to 20on20....that channel is the anti-christ.....my vision of hell has 20on20 as the soundtrack.
Arbitron's methodology:
Persons 12 and older, based on about 466,000 diaries across 300 markets measured by Arbitron
Spring survey timing: April - June
I'm actually shocked by this. Not the Hoo Hoo vs O&A but the fact that no one on Sirius is listening to anything but Howard. This is why they desparately need the merger. This is terrible news for Sirius.
This is why I hate polls and I hate SAT radio ratings even more! They are WRONG !
The 1-way nature of SAT radio is great for most things but I do wish they knew exactly how much time I do NOT listen to Howard and how much time I DO listen to the channels I love !! I've never filled out a survey or POLL on SAT radio, so XM and Sirius have no idea what I listen to !!
Cell phones have the distinct advantage of 2-way communication and the cell phone companies know exactly how you are using their service (and what you are listening to).
They can tailor make their devices to deliver exactly what you USE !!!!
SAT companies have to GUESS and POLL more.
Damn ... I wish there was some direct feedback mechanism to eliminate this guesswork.
hey xm superfans....music chanels contain alot of songs I dont want to hear. which is why i listen to my ipod for music and my sirius for stern, espn news, weather ect..... why would i want to listen to someone elses playlist when i can hear my own?? XM can continue to be "all about the music" because god knows how hard it is to find a bob dylan album.
And it's subscribers like you that will put Sirius or a merged company out of business when Howard retires. Listen to the music channels, maybe you'll hear something you've never heard before, it's called dicovery and it's one of the best things about satrad. Try doing that on your ipod.
I like listening to O&A. I like listening to them regardless of their ratings or Howards.
I have never understood how Howards show had anything to do with what I like listening to.
I am a Bengals fan, but I do not check the attendance records of the browns before I go to Bengals games. I still like the Benagls no matter the rival's "Record"
What we have here are fan boys from both camps so desperate to be a part of soemthing... Both O&A and Howard could give a shit about you yet you still feel like you are their "Friends"
I like O&A... It has nothing to do with Stern... And Stern fans, if O&A don't matter and suck so much, why do you wortry about them so much? What does O&A have to do with Howard's show.
Both sides of these fan-boy arguments are lame.
Hoaward fans would like him if he had 10 listeners and I would still like O&A if they had ten listeners... What is the point of these areguments? Geeks
>>> Its proven that he got 1 million that he needed to cover his pay, the brand recopgnition from there is a bounus.
Even if there weren't other costs (there are), 1.2 Million Stern listeners wouldn't cover the 3/4 billion cost of stern.
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Well Stackpointer.... 11 bucks ARPU X 12 months times 1 million listeners is 132 million time the 5 year contract is 660 million. OK admitedly this is 90 million off of your 3/4 billion number but, it aint far off and proves my point.
Disclaimer, I can not stand Howard but I applud Sirius for getting Drive time content. I was concerned over the cost and it is not cheap, I do not think its money well spent, but it has proven to be a good move.
It also raises concerns over the Retirement of Howard and the effect it will have on Sirius. if the 1.2 is really closer to 2 million due to the 100 and 101 listenership as pointed out by a west coast poster, then its even more of a concern.
pfreak...I am 100% positive I know more about music than you. Stop thinking XM subscribers are this enlightened bunch. Just because there are no talk shows worth listening to on XM does not mean you have to spend your whole day (do you even have a job??) blogging the spin. Turn off your computer and go get some friends.
This doesn't look like it takes into account the time-shifting for many of Stern's listeners. I don't listen to the morning show, I listen to the West Coast Feed on Howard 101. That wouldn't "count" me as one of the 1.2 mil even though I listen every day. For the other people that do that, these ratings will undoubtedly lowball his numbers.
BTW - I love the confirmation that 0.0 are a hardly a speck of dust in the satellite radio universe.
.>> leviramsey, where are you getting this info from?
From the arbitron report.
TSL is Time Spent Listening... it's roughly the average number of quarter hours per week that someone who tunes into a channel listens for. It's derived from the AQH (listeners during an average quarter hour) and the cume (total number of people who listened; you're not considered a listener for either measure until you listen to five consecutive minutes).
The formula is AQH divided by cume times 504 (the number of qualrter hours between 6a and 12m in a week). Arbitron rounds both AQH and cume to the nearest 100 listeners; that doesn't affect TSL for Howard 100 (at most it affects the AQH by 1% and the cume by something even smaller) but for a channel with low listenership it makes things look very different (for instance, a channel with an unrounded AQH of 51 and an unrounded cume of 549 has a true TSL of 46.8, but rounding would give it an AQH of 100 and a cume of 500, for a TSL of 100.8; alternatively an AQH of 149 and a cume of 950 would get rounded from 79.0 to 50.4).
The definitions of high and low TSL are defined as having a z-score of at least 1.00 or at most -1.00, respectively. The z-score is a measure of how much a datapoint deviates from the norm, and is defined as the value at that point minus the arithmetic mean divided by the standard deviation. The population for each service is TSL values for channels with AQH's of at least 100 (since zero AQH means zero TSL).
TSL is inversely proportional to a hypothetical channel churn (not churn in the subscriber churn sense, just listenership churn): high TSL means that few people tune away from that channel while low TSL means that people tune in, listen for 5-10 minutes, and tune to something else. High cume and low TSL means that you have one tentpole program that gets people to tune in but nobody stays around (if you're a talk/entertainment channel) or your playlist has got some major clunkers that cause people to change channels (if you're a music channel).
I would imagine that stations/shows with high TSL are generally able to demand higher ad rates than a station/show with a similar cume because listener time is limited (only 24 hours in a day) and thus there're fewer opportunities outside of that station/show to reach those listeners.
Since Howard 100 is just the Stern show (and Wrap-up show, which has to have a major dropoff in listenership) and Howard only does 20 hours a week, that the TSL on that channel is nearly 10 hours is amazing. It means that the average person tuning into Stern hears about half the show over the course of the week.
*Persons 12 and older, based on about 466,000 diaries across 300 markets measured by Arbitron *
So...if my math is right, and they raised the age to, lets say, 16...Stern's numbers would fall by 65%?
Dougie,
I spend the majority of my day deep-dicking your mother while your father watches. We all listen to XM and laugh at your childhood pictures. I'm 100% sure that's what I do with my time.
Arbitron's methodology:
Persons 12 and older, based on about 466,000 diaries across 300 markets measured by Arbitron
Spring survey timing: April - June
O&A 30 day suspension ~ 16 May - 3 Jul (somewhere around there)
So when's the NEXT report coming out... this one is obviously a bit compromised.
Liveramsey: One thing I would add to your TSL conversation is that TSL is displayed as "hours" and then rounded to the nearest "quarter hours" -- whether it be 00, 15, 30 or 45.
Crunching the TSL numbers using Arbitron's methodology -- then rounding the quarter hours... I calculated the top 20 satellite radio channels, ranked by TSL only. It would be explained like this, listeners of "Premier Plus" listened for an average of 15 hours and 45 minutes each week... and then so on, down the line.
Notice, The Virius has very high TSL as I noted elsewhere...
1 SIRIUS 138 PREMIEREPLUS 15:45
2 XM 171 OPENROAD 13:15
3 XM 202 THEVIRUS 12:15
4 XM 169 THEPOWER 10:15
5 SIRIUS 100 HOWARDSTERN 100 10:00
6 XM 78 ESCAPE 8:30
7 XM 167 AIRAMERICARADIO 8:30
8 SIRIUS 101 HOWARDSTERN 101 7:45
9 XM 174 MLBENESPANOL 7:15
10 XM 13 WILLIESPLACE 7:15
11 XM 165 TALKRADIO 7:15
12 XM 221 T&WSAN FRANCISCO 7:00
13 SIRIUS 93 BANDEAPART 7:00
14 XM 71 WATERCOLORS 6:45
15 XM 91 VIVA 6:30
16 SIRIUS 109 SIRIUSOUTQ 6:30
17 SIRIUS 86 SIRIUSPOPS 6:30
18 SIRIUS 146 SIRIUSLEFT 6:45
19 XM 25 THEBLEND 6:15
20 SIRIUS 20 OCTANE 6:15
^Spin spin spin, all 3 members of the pest army are here in force I see. I know its not the R&F faggots, because they are so stoned they can't get to a computer.
^Spin spin spin, all 3 members of the pest army are here in force I see. I know its not the R&F faggots, because they are so stoned they can't get to a computer.
Oh yeah... I forgot that the Stern fans have been lied to for so many years that they just can't believe anything they hear from anybody. Just go back to jacking off to Jessica Hahn on Howard TV and let the adults discuss the grown-up things you can't understand.
Lied to? Thats why your "boys" completely ignored it today aside from some little comment on testicle at like 7:30. They shoulda mentioned it on the XM side, gotten E-Lo to stop packing boxes long enough to answer the phone, and defend themselves. Oh thats right, they wonn't, because they can't. Opie got owned by Arbitron, and shown for the fraud he was. Their show is as dead as his dad.
Coward,
How would you know if you don't listen?
With sports listening you have to be careful looking at the numbers. If you look at the AQH for XM baseball (chanels 174-189) it seems quite low. If you total these stations you get an AQH of 10,000. You can't total the cum though because you would be doing a lot of double counting. Another question raised is when were the Arbitron diaries completed. Was the baseball season in regular or pre-season at that time? The same questions can be raised for the totals for other sports coverage.
XM should stop throwing these crappy DJs on Flight 26. And show the channel some respect. I mean LOOK AT THOSE RATINGS! I love the channel myself, but I feel that XM is treating it as a lesser force, opposed to the Hitlist. I mean at least 26 doesn't play these retarded artists like Soljaboy.
Also, The Pulse isn't a decades channel like Sirius would like you to beleive, it's the same as Flight 26. 90's and now. Best decades for music in my opinion.
But I didn't know that that many XMFans liked Fox News. I mean top 10? Amazing. I mean the simalcast channels are great (Please let ESPN have one), but top 10 most listened to? Unexpected.
Have you ever noticed that the Stern fans are *always* the first ones to jump in and attack O&A when they're mentioned here? Happens every damn time Ryan posts something. They do this because they've been brainwashed to do so. They also listen to O&A pretty carefully so they can give details in they're arguments...if you actually take the time and energy to listen to a show you don't like, make notes about it, and then post about it on Orbitcast or some message board, clearly this speaks volumes. and I would say exactly the same thing about people who claim to hate Howard and do the same thing here or on his boards too. So go ahead Stern/O&A arguments, continue. When both of these shows are long gone, you'll still be arguing about them because clearly your very lives depend on doing this. i am more of a fan of O&A than Howard but I don't listen to something i don't like. If something on O&A bores me, I turn it off and go do something else. But the haters can't do that, they haven't learned how to use their brains yet.
Have you ever noticed that the Stern fans are *always* the first ones to jump in and attack O&A when they're mentioned here? Happens every damn time Ryan posts something. They do this because they've been brainwashed to do so. They also listen to O&A pretty carefully so they can give details in they're arguments...if you actually take the time and energy to listen to a show you don't like, make notes about it, and then post about it on Orbitcast or some message board, clearly this speaks volumes. and I would say exactly the same thing about people who claim to hate Howard and do the same thing here or on his boards too. So go ahead Stern/O&A arguments, continue. When both of these shows are long gone, you'll still be arguing about them because clearly your very lives depend on doing this. i am more of a fan of O&A than Howard but I don't listen to something i don't like. If something on O&A bores me, I turn it off and go do something else. But the haters can't do that, they haven't learned how to use their brains yet.
Quoted for Truth.
Zombies and Pests, give it a rest! (hey that rhymed)
W
G
A
S
Ryan, we need another E-LO interview stat.
It's sad that the only thing Sirius is ahead in is Howard, It just shows that XM is in it for the music...which is what radio should be
Posted by: xmsr | October 24, 2007 10:05 AM
For $500 million I would hope Stern would be the #1 station on Sirius... again 12% of the average Stern audience went to Sirius.. that's nothing to brag about. SatRad needs to get their act together the numbers are not that great.
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What Sirius is ahead if you have the radio you are locked to XM or Sirius. Music type is music type.
Again with the 500 million always what Howard costs and never anything abour how much it costs XM to give GM half the sub money.
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