Here's an interesting deal. XM Canada and Toyota Canada announced the signing of a multi-year agreement today, offering XM Canada in Toyota and Lexus vehicles.

Starting on August 6th, XM Canada will supply their satellite radio service to select Toyota and Lexus vehicles. 

Under the agreement, XM Canada will offer free activation plus 3-months of free satellite radio service. An additional 3-months is then matched by Toyota Canada, providing a full trial period of 6-months to the customer.

[Press Release (PDF)]