uh oh, Pandora goes Mobile
Wednesday, May 23, 2007 at 3:41 PM
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Pandora has just announced several new features and ways to listen to Pandora's personalized Internet radio. One of the key announcements is their new partnership with Sprint, which marks as Pandora's first mobile deal.
Sprint subscribers can now listen to Pandora on select mobile phones using a pre-installed player or downloaded software. Just point your Sprint browser to Pandora.com to initiate the download.
The Pandora service on Sprint is free for the first 30-days, afterwhich it's available for $3/month (on top of your Sprint Power Vision data plan). This subscription also removes the ads on the newly redesigned Pandora.com.
Mobile audio solutions like this pose a serious threat to the satellite radio industry. Yes, both Sirius and XM have had deals with mobile providers in place for quite some time, but inherently these services compete with satellite radio's own core service. Since this is Pandora's first un-tethered solution, you can bet that there will be quite a bit more interest from their 6.9 million registered userbase. And that ain't good news.
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Comments
won't this digital online form of music delevery soon be covered under royalty rules essentially killing their growth?
Posted by: jeff | May 23, 2007 4:06 PM
I welcome this--I am so sick of the FM trending on XM ushered in by Steve Kingston and Jon Zellner.
This competition may help XM get back on track with Lee Abrams' initial vision--but I doubt it--
Between the FM think and avergae SQ, satrad isn't the service I fell in love with two years ago.
Posted by: JG | May 23, 2007 4:06 PM
Ryan - Utterly fantastic news for the merger prospects. Thanks for posting. Great Great news!
Hey have you heard anything about I-Sirius. I found this link - A Sirius cellphone perhaps??? -
http://satelliteradiotechworld.blogspot.com/2007/05/i-sirius.html
Posted by: MUSCLE13 ? | May 23, 2007 4:23 PM
Not good news for who? Sat Radio or the customer?
I love Sat Radio but not to the point where I would choose it over something better. Slacker and Pandora seem like the next big wave and makes a lot of sense to someone like me (but maybe not the rest of the fanboys on this site)
Posted by: it_wasnt_me | May 23, 2007 4:27 PM
Sirius and XM should welcome competition with open arms. They are trying to merge guys! Again in audio entertainment just like any other media business Content is King and Sirius and XM have it! Competition is a good thing, and it only makes content even more important.
Posted by: MUSCLE13 ? | May 24, 2007 12:04 AM