Details are scant about this new Sirius television commercial, but a crafty fan recorded the spot and posted it online for all to see.
It's a departure from prior commercials in that it sets a tone and emotion, rather than simply highlighting content. An approach I personally prefer.
The minute-long spot, which shows flashes of memories and life moments, is set entirely to music with no voiceover. It displays the text:
When was the last time you discovered something new?
Discover music again
Discover again
What's interesting is that there's no mention of the "Best of XM" package or "Everything worth listening to..." which makes me think this is from Sirius Canada (where they tend to have entirely cooler commercials than here in the U.S.). UPDATE: Yep, it's definitely a Sirius Canada commercial, and I've updated the post to show a better quality video.
Thanks Michael!
Yep - that's gotta be from Sirius Canada. Only listed 120 channels in the tag line.
And under music is K-OS, a Canadian artist and under sports is Hardcore.
I agree with the others. Gotta be Canadian. Just says Sirius, not SiriusXM.
Love the commercial. But I would NEVER expect Sirius XM to put that on TV in the U.S..
If your commercials have sucked for 5+ years, why change now?
This commercial is from Sirius Canada. Saw it yesterday on both CTV and Global Networks during primetime. Although wasn't exactly sure what it was advertising until I saw the logo at the end. I assume the Canadian arm is feeling pressure too from listeners about the abrupt changes. However, since the merged company in the States bascially has all the say, there's little Sirius Canada can do other than take one in the arm for the team and bare with it. Looking forward to seeing their churn numbers for the year.
Discover commercials...
Discover the SAME music...again and again...
Re-discover your love for free radio...
thanks for posting the video i sent,sorry it was from canada but i liked the girl in the bra.thats something to discover.1/9/06 hey now
cool commercial.
Here's a better video.
http://www.youtube.com/watch?v=ZkhjSNJLgc4
Here's another link to the video. Watch it in high quality..Very cool commercial. Love the music in the background too.
http://www.youtube.com/watch?v=gnuuRatBKaQ
Thanks for the last link for this video. It's the BEST because below it, there is a video response for the song they used in the background, "Blueprint" by the band "Fear of Music".
Go here, check it out...I think the Youtube account belongs to a young actress in this spot.
http://www.youtube.com/watch?v=gnuuRatBKaQ
does anyone know if this is an actual song or if it was made for the commercial.