SIRIUS Satellite Radio has inked a deal with Volkswagen of America to offer SIRIUS as VW's sole satellite radio provider for vehicles sold in this country through 2012. Volkswagen will exclusively offer SIRIUS beginning with the introduction of its 2007 model year vehicles, and expects to equip approximately 80% with SIRIUS satellite radio receivers. Additionally, Volkswagen will offer three months of complimentary service.
Volkswagen is a key auto manufacturer with several brands under it's umbrella. As part of this deal, Audi of America will offer SIRIUS as its exclusive satellite radio provider for Audi's model year 2007 - 2012 vehicles. Today, the installation rate of satellite radio in Audi models is approximately 50%.
Volkswagen owns Audi, Bentley, Bugati, Lamborghini, and several others (SEAT, Skoda, etc - but they're not so common in the States). Previously they had a joint deal with both XM Satellite Radio and SIRIUS Satellite Radio.
[Press Release (Volkswagen)]
[Press Release (Audi)]
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