What can Google Trends tell us about the Satellite Radio Industry?
Thursday, May 11, 2006 at 4:10 PM
Tags: 2, XM
Yesterday Google Trends was launched, unveiling for the first time a historical representation of what search terms are being entered into Google. Up to five search terms can be queried, and Google even highlights milestones in news events that could have affected traffic.
What's this got to do with satellite radio? Well, a ton really. Tracking Google searches a damn good indicator, better than looking at Alexa I might add, of gauging online awareness. From a PR standpoint, the milestones show a fabulous correlation of the success of media outreach programs with changes in public interest.
So, inspired by Steve Rubel's 25 Things I Learned on Google Trends, below is a series of things we can learn about the satellite radio industry:
Terrestrial radio still beats out Satellite Radio... by a long shot.
Even with the inevitable XM vs SIRIUS comparison, the symbiotic relationship between these two companies is unarguable (though, the success of SIRIUS in 4Q05 is unarguable as well).
More Google Trends after the jump..,
Football is still the biggest sport, especially in media coverage, but surprisingly Golf is almost just as popular online.
In terms of publicity, XM director Pierce Roberts leaving couldn't have come at a worse time directly following the Oprah Winfrey announcement (which was the highest spike in News volume to date).
Also looking at publicity, for SIRIUS, nothing beats Howard Stern's announcement back in Fall 2004.
Howard Stern definitely still holds the title for popularity against other radio personalities.
Oprah beats Martha in terms of online searching, but Martha trumps Oprah in terms of News coverage (for reasons we all know).
Interest in satellite radio definitely has cyclical trends according to the Holiday Season.
The Pioneer Inno is rapidly gaining awareness, while interest in the Sirius S50 is declining.
People tend to think of SIRIUS and XM as "radio" and not necessarily "satellite radio"
Got anymore ideas about what sort of intelligence that Google Trends can tell us? G'head and post them in the comments.
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