Will Howard Stern's In Demand deal kill Sirius?
With the Stern Show going to Sirius Satellite Radio in January, there’s no way he could have a censored TV show as well. Even though the E! show was broadcast on cable, during the “safe” time, we still had to look at pixelated boobies. So as a result, Howard Stern has hooked up with the In Demand Network to air his TV show as an On Demand subscription video-on-demand (SVOD) show.
In Demand is available nationwide on cable television through about 1,400 affiliates and they’ve already signed deals with Comcast, Time Warner Cable and Cox to carry Stern’s programming.
But the kicker is… the show is rumored to cost about $10 a month - with unlimited access to previous show highlights. Will this cause many people who originally were going to follow Howard to Sirius, to simply opt for the SVOD version instead? Afterall, it’s cheaper than Sirius, and there’s no hardware to buy - and you can SEE the boobies!
Sirius must be pissed about this one. Unless, of course, they have their hand in this and are getting a cut. In which case, they deserve a round of applause.
UPDATE: Someone diggs this entry. Cool.



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