
Will the iPhone disrupt radio? That's what new media gurus Steve Rubel and Jeff Jarvis think, and I tend to agree (to a point).
Just the fact that Pandora is the fourth most popular free app on the iPhone (next to Apple's remote, AIM, and weather) is evidence enough that there's a strong interest in streaming audio.
Bear in mind that Steve, Jeff, et al. are literally on the bleeding edge of this stuff. We're still a ways away before the general public hops on board, but maybe not that far. If there was ever a time when the industry had a crystal ball and could predict the future, this is it.
The question is, how do you respond to this threat? I've got some ideas that I'll voice soon - what are yours?

Why do we need to respond to the threat?
We could just take a play from the NAB playbook, sue apple and make them build sirius satellite radios in every iphone and hand over 25% of their market to us for free.
Sounds reasonable, no?
i have iphone.
I say we respond with brute force. It's the American way.
Not likely to happen anytime soon. AT&T has a LONG way to go before they have nationwide HSDPA coverage. They have most of the country blanketed with EDGE, and in a lot of areas no coverage whatsoever. If you drive from NYC to LA, you still are rarely going to have service fast enough to stream audio.
I'm going to use my iPhone and phase out failed satradio. By the way Ryan the iPhone is the face, but there are many other players in this market too. MSN Direct, MS SYNC, time to face facts satradio's failed business plan, greed, and arrogance is going the way of the doe-doe.
Call Commissioner Tate @ 202.418.2500 to voice your concerns about the never-ending "consumer advocacy" that runs completely contrary to the best interests of satellite radio listeners.
I like pandora - I like XM - two different technologies. Both are great.
I wrote about this in my MultiChannel News column the other day. The ability to listen anywhere to anything in one device which also does your email, calender, web browsing etc is BIG.
And I do expect it to have a major inpact on the industry.
I actually believe that Satellite Radio's usefullnewss for many could dry up in the next 2 - 4 years.
You mean, what should terrestrial radio to do respond to the "threat" of the burgeoning tech of streaming audio?
Stop sucking.
Seriously. I can get all kinds of radio on my Treo via Live365, Shoutcast, via specialized widgets for Sirius and the XM, I can listen to an Air America affiliate in Alaska for gog's sake. Broadcast needs to grasp that it's more a users' market than ever; that's just the fact of the tech. Radio needs to be less bad. HD will not save it. Nope, nope, nope.
i lube up iphones and put them up mels ass when i am on vacation cause i am gay my name is howard and i take a lot of vacation with lube and stuff i like mel
ron and fezz noon to three
The merged company needs to get into the App Store ASAP for the Iphone!
As long as Satrad continues to bring the goods on commerical free music and unique stuff - it's terrestrial that needs to worry bigtime.
XM for the car and the Boys.
Also for baseball
iPhone for everything else.
thj
bubye terrestrial
Bother Commissioner Tate @ 202.418.2500 to voice your concerns about the never-ending blind, ignorant, satradio fanboys, and Melvin Alan "Mel" Karmazin trying desperately to turn the satradio industry into a MONOPOLY with his "merge" scheme that runs completely contrary to the best interests of satellite radio listeners.
Pandora and Last.fm are already equal in popularity to Satrad:
http://siteanalytics.compete.com/xmradio.com+pandora.com+last.fm/?metric=uv
But, look at fucking HD Radio:
http://siteanalytics.compete.com/hdradio.com+pandora.com+last.fm/?metric=uv
Half Dead Radio - what a farce!
Cingular should devote 25% of their bandwidth to Sirius.
The iPod and iPhone kill Satrad, Internet Radio, and HD Radio:
http://tinyurl.com/5tcz6s
Dear Commissioner Tate,
Do you realize that INTERNET radio is now on the iphone? Do you realize that by delaying the merger between Sirius and Xm you are slowly killing them? What are you waiting for? To give away even MORE spectrum to terrestrial radio? Or to force Sirius to BUILD HD radios into EVERY sat radio? Do you realize that is just as absurd as forcing APPLE to build Satellite radio into EVERY iphone??? It's crazy.
The NAB is either trying to KILL Sirius...or to get a free ride on the hard earned backs of shareholders and Sirius themself. It is downright criminal.
And while you delay more and more competition is passing Sirius and XM by. Internet radio in the two years you've dragged your decision out has become HUGE.
Can't you see that you are doing the NAB's bidding? Why do you keep meeting with them??? All they want to do is to keep meeting and delay this merger until both companies die. You are playing right into their hands. Because if this merger goes into September, it'll be too late to include the new radios into the new cars...and THAT is what the NAB is hoping for. To delay this past that point. And for what? To say they OPPOSE the merger? DUH! You could have figured that out after the FIRST meeting LAST YEAR!
I really have no idea why it's taking so long. The only explanation there is is that you have been "paid off" by the NAB. I hope that is not true.
Because the PEOPLE want this merger. The NAB doesn't. Thats clear. But the PEOPLE do. And the people vote.
http://biz.yahoo.com/ap/080717/fcc_xm_sirius.html?.v=1
AP
Deciding vote in XM-Sirius deal makes offer
Thursday July 17, 3:33 pm ET
By John Dunbar, Associated Press Writer
Potential deciding vote on satellite radio deal would vote 'yes' in exchange for conditions
http://www.iht.com/articles/ap/2008/07/17/arts/FCC-XM-Sirius.php
lol - howards fake caller you rule. wanna hang out and get a gyro or something?
I think we had this conversation on the air, but I don't see it as a threat.. I know that XM is readying a native iPhone client as we speak. XM and Sirius are content providers at the heard of things, the satellite is just a delivery method. Soooo you take that content and make the delivery method 3g to the iPhone.. Would I subscribe to that? Absolutely. Would I drop the satellite receiver in the process? In a fucking heartbeat. Those guys HAVE to know that and be preparing for it..... One would hope anyway...
Can one listen to Bubba the Love Sponge on the iPhone's or iTouch's Pandora? One could with uSirius.
yeah, we know the iphone is out there... another empty story.
YAWN!
I am one of the few who does not own one single I-Pod or I-phone. I think the tech is amazing but have avoided it so far. I love Xm but they have been so wrapped up in the merger that they have missed the boat on getting new subs. I don't know the answer but Sat. Radio is fading quickly. We need a decision on the merger and both companies need to integrate there products into other technologies and they need to lower thier prices and hook the younger music listeners.
disrupt? what does that even mean? new products disrupt the market everyday. you could ask this question about any product out there.
If you can't beat 'em, join 'em! SAT RAD can exist on iPhone or any device. Pretty soon the hardware will just be a matter of personal taste and anything can be accessed and thrive via that controller, including SIRIUS.
Tate, you useless horseface, mother fucking cunt.
drive across through the woods in Georgia, or across I 80 in Nebraska, then tell me how great your iphone can stream
"i lube up iphones and put them up mels ass when i am on vacation cause i am gay my name is howard and i take a lot of vacation with lube and stuff i like mel
ron and fezz noon to three"
Sal?
It's just another pipe that has the potential to dilute the listening audience, just as cable and satellite killed the network franchises that had ruled TV for so long. But that's it- another pipe, and it may even help "terrestrial" radio except the broadcast method will change. The terms "AM and "FM" will refer to content in the future, not the method of broadcast.
dude, the reason those woods are still in georgia is because NOBODY FRICKIN LIVES THERE.
and i think the 17 people who happen to have to drive thru nebraska on i-80 this year might have to get a satellite radio subscription to ensure they don't go without Fine Tuning for the hour they might be outta HSDPA coverage on that trip.
The iPhone can play Satellite radio (over GSM network) NOT record and is limited to a GSM network for coverage. Where Sat can be a listened to anywhere a view of the sky can be seen.
The iPhone is a piece of shit, and so is your face.
The iPhone is a piece of shit, and so is your face.
"drive across through the woods in Georgia, or across I 80 in Nebraska, then tell me how great your iphone can stream"
Exactly. I can't see cell being the delivery medium when coverage is not 100%.. nor do I want it to be. Satellite coverage is non obtrusive to the land scape. The fact that I can get 100 plus audio channels from a 1.5" x 1.5" antenna, digitally without static (AND COMMERCIALS) is amazing. Yes you can get more from a web enabled cell phone with 3G but I'm more of a person using the cell phone as a phone not as a player.
Audio is more a linear stream anyway. Why not just dump the whole shebang and have the user select a stream to listen too. And if that's the case lets use a band dedicated for that purpose....hummm (DARS anyone?)
Cellular streaming puts a load on the infrastructure and we've read articles as to how all the carriers are having a hard time finding vendors that can deliver better rates per tower and so on. (i.e. Sprints sloooow roll out of xOhm). Multicasting could help but that adds requirements else where. Who's going to pay for that?
It's nice that the world is moving to integrated devices but with the way battery technology has not kept up (plus power hungry chips) I wouldn't want to use my phone as a music device if I have to charge it more than twice a week.
I think that XM and Sirius need to get listening apps to the iTunes store asap! What the devil would they want this expanding market of mobile wifi devices get a taste of Pandora and last.fm? You know us XM and Sirius customers are as fanatical as Apple users, if we have availability to the product we're already paying for, we'll keep our subs forever!
lol - howards fake caller you rule. wanna hang out and get a gyro or something?
i would love to jeff.maybe while enjoying that delicious gyro we could discuss that howard show back in '90 when howard was talking about combining the internet(that he had just invented)and his new mobile phone prototype he had just developed.he said the two together was a can't miss proposition.he was waiting for dominick to call in to get his pattent info when rawbin said ooooooooh howard and artie said you rock dude and gary said i agree boss and fred said nothing
ron and fez noon to three
@ KP: "It's nice that the world is moving to integrated devices but with the way battery technology has not kept up (plus power hungry chips) I wouldn't want to use my phone as a music device if I have to charge it more than twice a week."
With an Iphone, you'll be charging it twice a DAY- 3G really sucks a lot of power. But like everything else, they'll beat the problem by and by.
satradio has to change as technollogy changes, and the writing is on the wall with regards to high speed mobile internet taking over. However, if sirius/xm are willng to embrace mobile internet, they have an amazing advantage with their ability to serve great content!
the delivery method is going to be obsolete, but it doesn't mean they can't still be very successful if they adapt. I think its a good sign that they are already offering an online only subscription..
Satellite radio sounds like it's broadcast underwater. Seriously, a Fisher-Price record player sounds better. If you hate music, you'll love sat. radio.
@ears: "Satellite radio sounds like it's broadcast underwater. Seriously, a Fisher-Price record player sounds better. If you hate music, you'll love sat. radio."
When did this forum become a moron magnet?
When did this forum become a moron magnet?
When Howard Stern came to Sirius.
Dear Commissioner Tate,
Do you realize how blind and ignorant I am? Do you realize how desperate a blind, ignorant satradio fanboy can get? Do you realize that by delaying the merger between Sirius and Xm you are showing Melvin Alan "Mel" Karmazin that his "merge" MONOPOLY scheme was a really BAD idea? What are you waiting for? Make one of the satradio companies give away their spectrum to company which can follow the rules and make money. Force Sirius and Xm to BUILD HD radios into EVERY sat radio. Do you realize how idiotic and absurd my crazy idea of forcing APPLE to build Satellite radio into EVERY iphone??? Yeah I know the iPhone isn't a radio thats why my blind, ignorant idea proves i'm a complete moron.
The NAB is pointing out Sirius "merge" MONOPOLY scheme is downright criminal.
And while you delay more and more competition is passing Sirius and XM by. Internet radio in the two years you've dragged your decision out has become HUGE. Showing that BOTH Sirius and xm who haven't made a dime are run by complete moron's like myself. Luckly Sirius and xm are also available on the internet.
Can't you see that you are doing the NAB's bidding? Why do you keep meeting with them? Why would you protect the MAJORITY of US citizens over the blind, ignorant satradio fanboys?? All they want to do is to keep meeting and delay this merger until both companies die. Good riddance. You are doing the right thing. Because if this "merge" scheme goes into September, it'll be too late to include the new radios into the new cars...oh well another thing to blame on the hack management running the satradio companies. To delay this past that point. And for what? To say they OPPOSE the merger? DUH! You could have figured that out after the FIRST meeting LAST YEAR! But the lesson to Melvin Alan "Mel" Karmazin for current and past errors in judgement is certainly justified. Melvin Alan "Mel" Karmazin wants his "merge" MONOPOLY scheme to line his pockets, it's a classic PUMP and DUMP.
I really have no idea why it's taking so long. (other than my desperate, blind ignorance) The only explanation there is is that you are doing your JOB keeping the MAJORITY of US citizens above the blind, ignorant minority.
Because the blind, ignorant minority want this merger. The NAB, Congress, Senate, thousands of other groups and the MAJORITY of consumers doesn't. Thats clear. But the PEOPLE don't. And the people vote.
Again I prove my blind ignorance with this and every post I make.
Posted by: liam | July 17, 2008 3:31 PM