You know, I have to say that Sarah McBride from the Wall Street Journal really does a great job with her interview with Mel Karmazin and is one of my favorite journalists covering satellite radio. The article is truly insightful, and the questions she throws as him are not nearly the softballs that you've come to expect from most media outlets.
One key statement by Karmazin is this one pointing towards another marketing push in the coming months:
"We have a very aggressive campaign to mobilize all of the people who are Howard fans to get a Sirius satellite radio as a graduation, as a Father's Day, a holiday gift."
Interesting. Can't wait to see what it is.
Another interesting snippet is about the upcoming "Buy Button" and the new "S100" (or whatever it's called) that is coming this summer. On the topic of a digital music download service, Mel says:
"...buying music is something that we're open to. If you, the consumer, hear a song on Sirius and you want to buy that song on our device, we're going to enable you do it. But you can go to Yahoo and do it, or you can go to some other third party to do it."
Considering the previous relationship between SIRIUS and Yahoo, and pretty much confirmed by Mel's "slip" in this interview - I'd be willing to bet that the 3rd party digital music provider will be the Yahoo! Music Unlimited.
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