XM adds the American Le Mans Series (ALMS) to its lineup - Orbitcast

XM adds the American Le Mans Series (ALMS) to its lineup

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American Le Mans

The American Le Mans Series (ALMS) will be joining XM's motorsports coverage lineup starting this Saturday, March 15th.

The first ALMS race of the season, the famed Twelve Hours of Sebring, will run from 10am ET until noon, and then again from 9pm ET until the finish, on XM channel 166 (yes, preempting America Right). Additional races will be heard on XM Sports Nation (ch 144) as well as XM Channel 166 during the season.

XM will also work cooperatively with ALMS on a broad marketing program to reach auto enthusiasts who are the Series' core fans. XM's partners Acura, Chevrolet, Ferrari and Porsche are participants in American Le Mans Series racing (pictured is the #26 XM Satellite Radio Acura driven by Andretti Green Racing).

Check out the schedule for XM's American Le Mans Series coverage here.

2 Comments

Why is XM sponsoring a race car when they are trying to save money? I dont see either having a car in LeMans or IRL generating subs.

Feel sorry for INDY and now the ALMS. They are on wrong choice in sat radio xm. Glad NASCAR upgraded to a sat radio network SIRIUS which offers it what the content deserves.