XM and Honda Launch Used Car Satellite Radio Program
XM Satellite Radio and Honda have launched a satellite radio trial program for Honda Certified Used Cars with factory-installed XM Satellite Radio.
All certified pre-owned Honda models (equipped with XM Satellite Radio of course) will be available with three months of complimentary XM service and a waived activation fee. Honda models equipped with XM include the Accord, Accord Hybrid, Civic, Civic Hybrid, CR-V, Element, Odyssey, Pilot, and Ridgeline.
This is obviously the evolution of a similar program that XM and Honda Motors launched with Certified Pre-Owned Acuras back in October.
Combined with the Acura program, this will make XM available in over 35,000 pre-owned vehicles in 2007, and is expected to grow to more than 55,000 vehicles in 2008. As the increased availability of factory-installed XM Satellite Radio across both Honda and Acura grow, so will the availability for this used car satellite radio program.


Comments
For the life of me I cannot understand deals like this....bundle a year, or life of the owner of the car, or some other increment of service into the sticker price of the car...even if your'e discounting the price of the service it's a win win. Treat it like any other option that enhances the car and make it easy for the consumer.
Hint: if you like the car you're gonna pay the $$
Posted by: dammit jim | January 23, 2007 4:12 PM