XM at The SEMA Show in Vegas
The annual Specialty Equipment Market Association (SEMA) Show is the world's largest trade show for automotive specialty products (read: pimped out rides, monster trucks, and dubs galore). It attracts over 100,000 attendees, including the leading companies in the automobile industry and the auto aftermarket business. For some sweet coverage of SEMA, check out AutoBlog.XM Satellite Radio's presence at SEMA (which began October 31st and runs through November 3rd) has grown steadily over the past few years, with this year's show probably being it's biggest showing yet.
The large XM booth at SEMA ths year features the latest XM products, including the upcoming Delphi SKYFi3 radio.
For press day on Tuesday, NASCAR superstar Dale Earnhardt Jr. drew a huge crowd at the XM booth. He chit-chatted about his XM show with Car and Driver Radio's Alan Taylor, who brought on fellow NASCAR champion, and XM host, Jimmie Johnson by telephone (pictured).
Bryan Herta, who has driven the XM's Indy car for three seasons, announced at the XM booth that he will be moving to the American Le Mans Series (ALMS) in 2007, where he will drive an XM-sponsored Acura Courage for AGR.
Herta's brand-new XM car for the ALMS was also unveiled at the XM booth, check out a neato picture of it after the jump...



Comments
was Sirius there?
Posted by: gary | November 2, 2006 2:01 PM
Nope. You can check here - not in the directory of exhibitors. Not sure why either, SEMA is huge. Might just be a new policy in an effort to reduce costs (e.g., CES 2006)?
Posted by: Ryan Saghir ? | November 2, 2006 3:13 PM
Sweet car! Now they have only Danica Patrick in the IRL and thats only a partial sponsorship that XM has with her. Smart of XM to have Nascar and IRL drivers there(or in some form) since it is SEMA.
Posted by: ahigee ? | November 2, 2006 4:51 PM
Sirius was there in the Directed Electronics booth
Posted by: elvis | November 4, 2006 11:52 AM