XM Canada has appointed Donald McKenzie as Senior Vice President of Sales and Marketing. McKenzie will be responsible for all sales and marketing functions of XM Canada, including retail, automotive distribution channels and listener care.
McKenzie began his career in advertising and product marketing where he worked with Ogilvy & Mather, Young & Rubicam, Faberge, Cadbury Beverages and CPAS Systems. He has also spent the past 10 years in Canada's wireless telecommunications arena where he played an instrumental role in the design and build of distribution channels for Clearnet, now TELUS Mobility.
[Broadcaster Magazine]
I'd say this move was called for considering the dismal NPD results from XM Canada.