XM Canada hits 237,500 subscribers
Friday, March 9, 2007 at 10:47 AM
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XM Canada has just announced that they've reached 237,500 subscribers as of the end of its second quarter ended February 28, 2007.
In what appears to be a media relations tit-for-tat, XM Canada's press release clearly highlights that they hold an 80% marketshare of factory-installed satellite radios in the automotive sector and that XM will be available in 115 different vehicle models in 2007.
Sirius Canada had highlighted that they commanded a 70% marketshare when they announced reaching over 300,000 subscribers.
Also, XM Canada has now changed how they are reporting subscribers, in an effort to align subscriber numbers "more closely with industry norms." XM Canada's subscriber numbers now include vehicles factory-activated when automakers have agreed to pay for a portion or all of the trial period service.
So what was 147,000 subscribers back in January, is now over 237,000 subscribers today.
Bad blood? Nahhh.
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Comments
Well now both companies are fudging the numbers. The deal with Sirius Canada is that since they're not a public company, they can manipulate their sub numbers a little without being discreet about it.
Posted by: ncw | March 9, 2007 11:44 AM
Blood Bath... LOL Good one Ryan, I think you need more than a couple drops of blood to fill the tub.
237,000 and 300,000 totaling 537,000 canadian sat rad receivers and presumably 1.07 million canadian listeners is simply a drop in the "tub".
Posted by: jeff | March 9, 2007 11:52 AM
So they have apparently exceeded subscriber targets. Where is the new Canadian programming? Or will XM CA actually just hand over more money for Canadian Talent Development funds instead? Seems like 1 more CanCon = 9 more XM USA channels and would be the better investment.
My vote is for English and French language CPAC feeds, if XM is really cheap. If they want to spend just a bit of money, CTV NewsNet audio. And if they are going all out - the multicultural channel called Mosaic that they talked up before their application was approved and promptly forgot about once they actually opened up for business.
More "Mosaic" info:
http://www.wilcoxgroup.com/images/files/878.pdf
http://www.wilcoxgroup.com/images/files/910.pdf
http://www.cnwgroup.ca/en/releases/archive/March2005/21/c7125.html
Posted by: Anonymous Coward | March 11, 2007 6:18 AM
Anticipate, anonymous coward, that very shortly XM will be announcing a fairly large increase to provided channels in Canada.
Posted by: malingerer ? | March 11, 2007 9:04 PM
xm sat is great really enjoy the hockey its been great
Posted by: jay | March 18, 2007 4:23 PM