A few days ago, Decima Research released its findings that Sirius Canada appears to be leading XM Canada in market awareness for the Canadian satellite radio race. XM Canada disputed these findings, citing theWilcox Group's market research that shows most Canucks want XM Canada over Sirius Canada.
An interesting twist in the whole debate, and one that I didn't realize: Sirius Canada won't be required to release their subscriber numbers. Since XM Canada is a public company, they're required to release this data, but Sirius Canada has no obligation to do so. XM Canada's guidance numbers have XM Canada subscribers at 75,000 by YE 2006 and 1 Million by 2010.
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