USA Today has an interesting article about XM's latest commercial by Mullen Advertising featuring Snoop walking around the XM Studios looking for his chain. If you need a refresher you can watch the commercial spots here: Low Quality | High Quality.
The interesting thing about the article isn't really because it's about the commercial - because many of us have probably seen it at least a couple times. Instead, it's the AdTrack featurette that USA Today displays on the right that sparked my interest.
Of those surveyed, 17% "liked the ad a lot" - that's versus the 21% AdTrack average. Females tended to like it much more than males (23% vs 10% respectively) and only 12% thought the ad was effective (as opposed to the 20% AdTrack average).
I have my own personal opinion about the spot (verdit: boring) but I'm curious about everyone elses. Do you like this XM commercial, better or worse than say this one?
(And on a side note, there's this spoof Sirius commercial that would never make the air.)
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