One of the biggest hip-hop/R&B tours of the summer, SCREAMFEST '07, started last Friday (August 3rd) and continues on through September 2nd. For those who can't get tickets, XM's broadcasts of SCREAMFEST opening night performances is the closest you can get to being there.
This Saturday, August 11th, XM's hip-hop hits channel The Heat (ch 68) will air multi-platinum selling artists T.I. and Ciara, as well as rising stars Yung Joc and T-Pain, recorded live from the SCREAMFEST ’07 opening night. Encores will air each Saturday until the tour ends (so that's 8/18, 8/25 and 9/1). All broadcast times are 9pm ET on The Heat.
XM also will air exclusive countdown shows hosted by T.I., Ciara and Lloyd during the month of August, as well as regular on-the-road, backstage reports from every stop during the tour.
Another cool thing to note: XM looks to be pushing some Mobile Marketing efforts with Screamfest, allowing cellphone users to text various messages to 46896. Each message sent will return something different, like Screamfest tour dates, to XM exclusive music, or XM free trials, etc. Check out on the Screamfest page for more info. It's good to see the marketing folks exploring newer angles of engaging potential audiences.
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