PlayNetwork, a Redmond-based B2B media services company, will now manage all of XM Satellite Radio's commercial business sales and service.
The new “XM for Business” service will let business clients benefit from PlayNetwork’s infrastructure that is specialized specifically for these types of commercial services. Previously, XM's business sales structure largely consisted of just a website, with little else in terms of B2B support. And understandably so, XM is primarily a consumer-focused company, so that's where resources are focused.
Now with this partnership, XM can provide access to PlayNetwork’s nationwide network of dealers, equipment distributors and customer service reps. Companies like Dynamic Media (which provides commercial services for both Sirius and XM) stand to hold a fairly significant positive effect from this deal because systems like price discounting, installation support and commercial activations are now in place.
PlayNetwork will also report and pay all commercial licensing and royalty obligations to the artists, songwriters, publishers and recording labels through their previous relationships with licensing agencies. Not a bad deal.
Check out xm4biz.com for details on the service.
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