Let the marketing mayhem begin! XM Satellite Radio has launched the largest holiday marketing campaign in the company's history dubbed "Listen Large." Featuring television, print, radio, online and outdoor advertising to promote XM's programming and satellite radio receivers, the marketing onslaught looks to be quite impressive.
To headline XM's "Listen Large" campaign, two TV spots will be including celebrity names like Ellen DeGeneres, Snoop Dogg, Derek Jeter, David Bowie and Martina McBride during prime time on broadcast network television and cable TV beginning today.
The two 30-second spots take a light-hearted look behind the scenes at XM as Snoop roams through the XM studios and meets up with other personalities who appear on XM. The spot was produced by Mullen and directed by Cannes and Emmy Award-winning commercial director Baker Smith of Harvest Films.
(Anyone got a link to any of the commercials? Email me and I'll post it. Oh hey, wouldya look at that, XM Radio's website has it on the homepage.)
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