XM is launching their own page on the growing social networking site Infield Parking. Infield Parking is a relatively new addition to the social networking scene, but is built specifically for NASCAR fans, and now includes over 35,000 members including 11 Nextel Cup drivers.

The site was co-founded by NASCAR superstar Dale Earnhardt Jr., who also serves as president of Infield Parking, and also has his own show on XM. (Got the connection?)

XM's Infield Parking page, which is launching today, will include:

• Information on driver shows and other on-air talent
• Links to information about XM
  
• Exclusive Offers on XM radios and service
• Q&A Section w/ chance for fans questions to be answer on-air
• Blogs from your favorite on-air talent
• Photos of drivers and other on-air talent
• ...and naturally more content to be added throughout the season

Word has it that this is part of a growing initiative at XM to target users online through social marketing. Let's see if it goes beyond just buying ad units on MySpace.

[View the XM Infield Parking page]