XM has kicked off a pretty aggressive referral program today with a "Pass it ON" promotion sent out to its list.
The way it works is (surprisingly) simple: refer a friend to XM and earn a $20 Visa debit card. For each friend you refer, you get another $20 card.
Sure, there's the to-be-expected terms and conditions, and the friends you refer need to subscribe for a minimum of 3-months. But aside from that, it's actually a very straight forward process.
So why do I call it an "aggressive" referral program? Because most referral programs give you "points" or "credits" towards the service - while this is, for all intents and purposes, cold hard cash (in electronic form).
And the $20 referral amounts to over 50% of XM's minimum revenue per subscriber. That's pretty aggressive to me.
Look...Orbitcast discusses this just recently in reguards to doing something to interest new subs and this comes out. I really like the fact that XM is doing SOMETHING other than focusing on the Merger.
could it be that they are no shifting mode due to an expected rejection in their eyes?
Sirius is now also offering $20 per referral...wonder if they talked about this. Get the subs ramped in midst of merger, nice.
Sirius is now also offering $20 per referral...wonder if they talked about this. Get the subs ramped in midst of merger, nice.
Sirius is now also offering $20 per referral...wonder if they talked about this. Get the subs ramped in midst of merger, nice.
Didn't they have something like this over the summer, which was a work at home referral type thing and failed miserably?
jimmy, you're thinking of the iRep program...
http://www.orbitcast.com/archives/xm-and-ocenture-part-ways-xmirep-killed.html
50% of gross revenue on the referred sub? Coincidentally that's likely what XM will be paying for the subs that GM refers to XM by this time next year...
Now you, too, can be like General Motors (complete the joke how you wish)...