It's a road trip! XM Satellite Radio is headed down to Durham, North Carolina, to broadcast live coverage of the Duke-UNC men’s basketball game from the Duke University campus on February 7th. Wednesday’s game will mark the latest chapter in one of the fiercest rivalries in sports.

Starting Wednesday at 6am ET, XM Sports Nation (ch 144) will broadcast live from an XM booth in front of the Duke's athletic center, next to the tent city “K-ville” where students camp out for game tickets. XM’s T.J. Rives will tip off the broadcast in the morning, and Ed Forcey will take over the booth for the afternoon and the post-game show. This 'round-the-clock programming is dubbed "XM Sports Nation Total Access."  

Duke coach Mike Krzyzewski (Coach K) will host a special edition of his weekly XMSN show at 2pm. His guests include ESPN analysts Hubert Davis, who played for UNC, and Jay Bilas, who played for Duke.

But this isn't just about sports coverage. XM's indie-rock channel XMU (ch 43) will also be broadcasting live from the athletic center starting at 4pm ET. XMU on-air host Tobi will interview students and take requests on the air. I dig the cross-channel programming concept (more please?).

The two teams’ local broadcasts of the game will air on separate radio channels at 9pm ET. The Duke broadcast will air on XM 191, and the UNC broadcast will be on XM 192.

As part of XM’s coverage of Duke/UNC on Wednesday, XM is also running two blogs - one by a UNC junior, the other by a Duke senior - providing a student's perspective on the rivalry and the week’s game.

[View Schedule]