XM Marketing: Product Packaging Gets Consistent
Monday, October 16, 2006 at 4:26 PM
Tags: 2, XM
Signs of XM's revamped marketing strategy are starting to shine through. First their new marketing campaign, and now their product packaging is getting a uniform look.
XM's prior packaging (bottom) for their retail products were each individually unique from each other - reinforcing the manufacturer's brand moreso than the XM brand itself. Now, coinciding with the rollout of XM SureConnect, XM has changed all their retail packaging (top) to focus on the XM brand instead.
This uniform look is a welcome change and should help their presence at big box retailers. It's about time.
(On a related note, XM no longer is touting the "most commercial-free music" line anymore. With Sirius' addition of their Canadian channels, both services have 69 commercial-free music channels. XM has instead changed the line to the "most music" due to the additional Clear Channel channels.) Thanks Matt!
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Comments
wow...they're only 2 years behind Sirius on uniform packaging.
next they'll have a me too stiletto with WiFi.
Posted by: Philmore | October 16, 2006 5:26 PM
Sirius has had matching packaging for a while now and matching packaging is really important. Sirius' blue catches your eye, and you know it's a Sirius product when you see that blue. This will happen with XM now (except red).
Posted by: Tyler | October 16, 2006 10:16 PM
I find it of interest that the red and black of XM's packaging reminds me of the color palate one might see in Hell, while the blue and grey colors of Sirius remind me of Heaven or the sky above.
Go figure that the companies performance matches their marketing.
Time for Panero to leave.
Posted by: pockpie | October 17, 2006 12:09 PM
Consistent alright, these tuners are only good for consistantly bad xm programming and sound quality
Posted by: oprah | October 17, 2006 1:49 PM
pockpie, you want my little white bitch Hugh to go? Hugh is and always has been WAY over his head here at xm. Him and his management tools have no idea what they are doing, saddly only proven by xm's downward performance. Nate Davis was brought in by me to try to fix things but we have found it's a lost cause. What hugh has done to xm cannot be fixed. Nate is now in place just to let xm drop low enough till we get bought. xm's got no talent, no productions, and very little hardware worth anything so xm's worth is very low. Dropping everyday as more and more customers CH CH CH CHURN away to the BIG DOG, SIRIUS!
sorry xmelots the truth hurts..
Posted by: Oprah | October 17, 2006 2:06 PM
An XM/Sirius merger will never happen.
Posted by: Anonymous Coward | October 17, 2006 3:49 PM
Who freaking cares! It packaging, a customer is going to buy a product regardless of what the box looks like. If they think they are buying quality inside of the box they are going to give a rats ass if the box is red or blue.
And I don't see any points of interests here as to why Sirius stock sell in the high three dollar range and with XM always in the 11's and some times breaking 12. I know that it has fallen alot from the beginning of the year but some thing has to be going right to keep the ship a float. I think they might be turning the corner with their new ad campaign, you have to admit its pretty catchy.
Posted by: Jim ? | October 18, 2006 7:42 PM