Just a couple interesting bits on both XM's and SIRIUS' real-time traffic services. Pioneer (one of the first to offer XM's NavTraffic service) told TWICE that demand for the XM NavTraffic technology was slow initially but appears to be gaining. Field sales director Michael Townsen said, “In the first part of the year the attachment rate was below expectations. But when the Oct. 1 rebate [was launched], we saw an immediate increase in attachment.” The Pioneer mail-in rebate offered $400 off an AVIC navigation system plus the NavTraffic add-on module.

As for the SIRIUS' own real-time Traffic system, Clarion said it expects to offer Sirius traffic later this year.

[TWICE]