XM Satellite Radio and AutoTrader have launched an online marketing program targeting used car buyers.
AutoTrader.com is now displaying an XM logo tile on the details page for every XM-equipped used vehicle from General Motors and American Honda Motor Co. to inform consumers that the vehicle is equipped with XM Radio functionality.
Consumers will also be able to download a printable AutoBiography brochure that will also include the XM tile.
This includes all additional automotive classified/search sites that are "powered by AutoTrader.com" - so any XM-equipped GM, Honda and Acura vehicle will also show the XM feature
All pre-owned GM, Acura and Honda vehicles (whether they be "Certified" or "Non-Certified") equipped with factory-installed XM Satellite Radio are eligible for complimentary XM trial service and a waived activation fee.
Once the user clicks on the XM tile or text link, they go to a page (like this one) that describes the special XM Radio subscription offer.
View a screenshot of an example AutoTrader page after the jump...
I just did a quick search in my area for a Chevy Silverado, and you can see the XM badge featured on the details page.
Personally I would like to see the copy be more about the car itself than about XM - right now it reads a bit like a generic ad. So instead of "Get FREE 3-Month Trial of XM Radio" just show something like "Get 3-Months of FREE XM with this vehicle" - that way the user knows it's applicable to vehicle itself.
But that's just minor stuff. It's great to see both Sirius and XM actively going after the pre-owned car market.
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