XM Offering $4.99/Month Promotion
Monday, December 11, 2006 at 2:48 PM
Tags: 2, XM
Looks like XM is running a discounted subscription promotion to previous subscribers.
An email promotion was sent out recently to offer a "welcome back" subscription price of only $4.99 a month for three months. Not bad. After the three months it goes back to the standard subscription price.
The offer is only available to previous subscribers, and it expires on 12/22/06, but it's still a good approach. The recipients of the email probably still have their XM receivers (or a car equipped with XM), so the subscription cost is a good thing to go after.
Marketing 101: The most likely people to buy are those who are familiar with your product. It sure as hell works for nearly every other type of subscription-based product.
Thanks Tyler!
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Comments
bout time XM.. Kudo's to you... previous subs still having the receiver means Zero SAC and only more revenue if they come back. I like the move. Cost effective method of un doing churn. now they need to tackle the CHURN itself.
Posted by: jeff | December 11, 2006 4:30 PM
smart move
Posted by: tim wallick | December 11, 2006 4:31 PM
Sounds very familiar to another type of buisness. When restaurants start to offer buffets and "early bird specials", they are on their last leg.
XM can not stop the hemoraging of subs over to SIRI by this last ditch effort.
Posted by: ravatich | December 11, 2006 4:56 PM
I am a current XM (and Sirius) subscriber. Will XM give me this price, too? If not, why not? Yes, I realize it's designed to bring in new (former) subscribers, but aren't I important too? Just asking.
Posted by: crankymediaguy ? | December 12, 2006 3:46 AM
"aren't I important too? "
No.
Westfall
Posted by: Westfall ? | December 12, 2006 4:15 PM