A recent Washington Times article points out that XM satellite radio is now focusing some of it's marketing might towards auto-show attendees (who can number between 600,000 and 1.3 million depending on the show) with an interactive booth that looks like an XM-branded radio tower, giving people a chance to test-drive XM.
Attendees can listen to XM using the latest satellite radio hardware and gadgets or hop into the carlike listening booths, where attendees can hear XM channels as they "drive" with the help of a television screen that simulates driving down the road. The exhibit then directs attendees to different manufacturers' booths that have at least one vehicle at the show in which XM is activated in their cars, such as GM, Volkswagen, Honda and Nissan.
The auto-show strategy, which will put XM in at least 21 shows in the next three years, hopes to build the number of subscribers through new-car purchases.
XM's new exhibit was first seen in November at the South Florida International Auto Show in Miami, then at the Washington D.C. Auto Show in December, the Greater Los Angeles Auto Show a couple weeks back, and at North American International Auto Show in Detroit which just ended yesterday.
Orbitcast will be at the New York International Autoshow so we'll have some pics from the XM Booth and the Urban Tuner Tent for everyone to see.
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