XM Satellite Radio has bagged Dale Earnhardt Jr. for a new weekly show set to debut on February 13th on XM's NASCAR Channel during the Daytona Speedweeks. Dale Jr will chit-chat about the latest happenings in the NASCAR circles as well as other personal interests like gaming, music and more.
Dale Earnhardt Jr, a marketing powerhouse himself with his branded merchandise accounting for roughly 25% of all NASCAR driver licensed products in 2005, will also be playing a key role in various XM Satellite Radio promotions as part of a multi-year agreement with XM.
One has to wonder about all these new NASCAR deals popping up on XM Radio, especially considering XM is losing the NASCAR contract to SIRIUS in 2007. Wonder what's the deal? And why's Dale gotta show off by waving that Pioneer Inno around? That's just not fair!
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