XM Radio's John Zellner interviewed by FMQB

XM Satellite Radio's SVP of Music Programming, John Zellner, was interviewed recently by FMQB in a long, but extremely interesting article.

Best snippet from it is right here:

"How many radio stations use the word “best” in their positioning statement? Best variety, best mix, biggest hits, more songs in a row…being remarkable doesn’t mean making false claims. The most exciting part of satellite radio is the fact that our programmers are tasked with one thing…making their product great. Since we don’t run commercials on the music channels, we can totally focus on branding our channels and doing great radio every day.

Think about the passion level for radio now compared with 20 years ago. Back then, you saw people wearing radio station T-shirts, bumper stickers on cars, listeners showing up at remotes, jocks getting mobbed when they introduced a band on stage. Now, ask any high school kid who their favorite night jock is…they may not even listen to the radio at all."

Awesome, well said. Check out the FMQB interview here.