XM Satellite Radio Names Vernon Irvin as Chief Marketing Officer

XM Satellite Radio has named Vernon Irvin has named their Chief Marketing Officer to oversee XM's strategic marketing efforts.

Irvin will report to Nate Davis, XM's President and COO, with the responsibility for a number of operating groups, including media and brand marketing; retail, direct and partnership marketing; and, marketing operations, which includes service offerings, pricing, retention and market research.

With more than 20 years of experience, Irvin joins XM from VeriSign, where he has served since 2003 as Executive Vice President and General Manager for the company's communications services group. While at VeriSign, he oversaw a number of areas, including sales, marketing, product management, strategic development, and network operations. He also oversaw initiatives such as the launch of Jamster, VeriSign's consumer ringtone business, which at its peak counted millions of mobile and online music consumers. During his tenure, revenue for the communications services group doubled to $850 million in two years.

"Vernon is a dynamic leader who brings to XM a winning track record of building great brands and growing businesses," said Davis. "His impressive operating experience combined with his strong creative instincts and relationships in the entertainment industry will make Vernon a driving force as we extend XM's industry leadership."