XM Satellite Radio has been selected as the winner of the 2005 Brandweek Customer Loyalty Award in the satellite radio category. Brandweek hooked up with the research firm Brand Keys and interviewed 12,000 adult Americans to discover which of 222 brands in 35 categories -- from airlines to soft drinks to internet booksellers -- have earned the greatest loyalty among customers.
Brandweek and Brand Keys said the survey found that "XM best met or exceeded customer expectations" in the satellite radio brand category. "This translates directly to the most powerful brand equity and the highest degree of customer loyalty" for XM in the satellite radio category, they said.
Interestingly enough, back in October Sirius was selected as Brandweek's Marketer of the Year in the tech/consumer electronics category.
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