XM Satellite Radio has named artist Snoop Dogg as executive producer of XM's classic hip-hop channel The Rhyme, current home of Snoop's popular radio show "Welcome to Da Chuuch" on XM Satellite Radio.
As executive producer, Snoop will provide the creative direction for the channel and assist in the development of new exclusive programming for The Rhyme, as well as other channels. Snoop will continue to host "Welcome to Da Chuuch," and beginning in early 2006 the show will return for a new season with new episodes airing each week
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