Google has announced that they have inked a deal with XM Satellite Radio to provide commercial advertising inventory to XM's non-music channels through Google's dMarc service.
After months of trials, the new platform is now in full production for dMarc advertisers. Google AdWords' customers will soon be able to buy satellite radio spots when the dMarc platform is integrated into AdWords targeted in the fourth quarter of this year.
Back in March, it was speculated that this might happen - and I'm glad it has - this is very exciting news. I can see this combined with XM's upcoming Push-to-Purchase technology, and the next level of radio advertising being right around the corner. Targeted ads, combined with an immediate call-to-action and measurable conversion. Beautiful.
I bet Sirius follows with this.
Next step : Wonkavision
I bet Money by Pink Floyd is playing somewhere on XM right now
This sounds awesome. How will it effect O&A? Better commercials? I can only pray
I'd pay money for a feature that would let me stab those asshats lurking around the inviting soft felt of the poker table.
I bet Money by Pink Floyd is playing somewhere on XM right now
It's blasting in Lee Abrams office I suspect.
I would pay money for a feature that would allow me to afflict that "Hi, I'm Andy Willabe, How in the world are you anyway" ass with AIDS.
-Lord Westfall
So i see its just as bad on the dark side.
Great, XM sold some ad space. Why is this a headline??? Google also bought a bunch of ads on terrestrial radio.
Mabye Sirius can issue a press release for advertising Coke,Geico or Home Depot.
I was hoping for bigger news from XM. Ad space isn't more valuable because Google buys it.
"This sounds awesome. How will it effect O&A? Better commercials? I can only pray"
write this on a rock...i hope jim blasingame drunk drives into a schoolbus full of progeria kids.
Joe,
I think the interest is because it's a new paradigm, so to speak, to be able to display ads during other programming. Eventually I'll be able to listen to music commercial-free and watch ads on the video screen, pushing-to-purchase either product. That's potentially a significant revenue stream.
Imagine a song comes on and you're able to buy that song, the album, merchandise from the artist, tickets to upcoming concerts, or even something unrelated like a camera, depending on who buy ad time. That's *got* to be attractive.
Joe Blow...
It's called convergence of technology and Google is the 800-lb gorilla in the online advertising market. Anytime Google does something, A LOT of people take notice. They are into nearly EVERYTHING and are going to branch out and do more than just AdWords.
This is just a taste of what's to come in the entire Satrad industry.
Well I know Sirius is supposed to have a similar deal with Yahoo on their new portable. Push to buy and all that. That part of the deal is great, but that isn't the topic of the discussion.
Getting excited about things like this is somewhat stupid. We now have banner ads on our portable devices and this is great?!? So when my portable goes idle they are going to start flashing ads at me. Better yet, when I am looking at the Artist/Title an ad will push that out of the way to sell me some Stacker2?!? I'm skeptical about this, a new revenue stream is great if you don't piss off your customers.
Google also made an advertising pact with Sun Microsystems. A lot of good it did them.
>> Getting excited about things like this is somewhat stupid >>
I don't think Ryan posts articles such as this to elicit any sort of backflipping, champagne-popping celebration - it's news related to satellite radio, which as I understand it, is the thrust of this site.
;-)
"Google also made an advertising pact with Sun Microsystems. A lot of good it did them."
You're simplifying it too much. It wasn't just an advertising pact. It's a partnership that allows Google and Sun to share and distribute their combined technologies to users. When this first came out, it was seen as a pre-cursor to a potential Microsoft-killing move... the possibility of making Sun's OpenOffice suite available via the Google toolbar and a web browser. Google has a huge influence on many markets whether you think they are or not.
Pete, stop winking at people
I like what andy said. On channels like ESPN we might not have commercials but instead a product related might pop up. I would rather have something on a screen then to have to hear it. I'm not always looking at my Inno screen but I AM always listening to it when it's on so if I don't have to hear it then i'm happy with it.
FaFaFluFly....shutup. No one's listening to you. You bring NOTHING to the table.
Audio commercials will never go away. They cost the advertiser more to play them, and that is a better revenue stream for XM then putting it on a display. It is going to just be another way for ads to be inyour face.
This is like the new push on cell phones. How when you walk by a certain tower you get an add pushed to your phone through text messaging or internet. This sucks, I don't want it as a consumer, and I think while it is a revenue stream for XM, will be a strike for them when it comes to consumers.
Think about it...walk into Best Buy and ask a person which is better...now the kid says, well "this has baseball and this has football, this has O&A and this has Howard." No add this sentence, "this has ads on the screen at random times, and this doesn't." Which would you buy?
>> Pete, stop winking at people >>
I can't help it, I got some grapefruit in my eye.
And your insights are so wonderful ahigeee. Make me shut up fuck face. How can you listen to words? You bring nothing to the table and whatever you say is wrong cause your a poopy head.
I pretty much just did because whenever someone gets "attacked" they tend to repeat what the person said to them if they suck at comebacks....which you just did by mentioned pretty much everthing I said to you.
And in your masterfulness you told me to shut up and that no one listens to me. oh my god, your the king of insults. And you responded to my stupid ass response to you didn't you? Just ignore me
careful ahigee ,
he might just come up with some colorful wordplay for your name .
I'm Pretty sure that it was Google's Stock that rose to 400 in 2 months not SIRI. Keep that in mind before saying ads are bad