XM Satellite Radio has signed a multi-year deal with Andretti Green Racing to be an associate sponsor of by IndyCar Series superstar Danica Patrick. In a sport dominated by men, the 24-year-old was voted the Indy Racing League's 2005 Rookie of the Year at her first Indianapolis 500.
Under the agreement with Andretti Green Racing, the XM logo will appear on Patrick’s race car and fire suit, and XM has marketing rights for Patrick’s image and likeness.
Motorola, who is her primary sponsor, is joining with XM and other team sponsors today in Chicago for the grand unveiling of Patrick’s new race car. XM, which broadcasts every IndyCar Series race live, will be announcing further details of their plans with AGR in the coming weeks.
That will provide a nice amount of exposure for the logo and what not. Far more than whats his name has.
This is the first good move I've seen by XM in a long long time. Hope its not too late, and followed by alot more changes
they'll promote her more than whatever their names are i bet!
I have .02 that says she shaves it.