XM sponsors RS*R Scion tC drift car
Wednesday, April 9, 2008 at 9:38 AM
Tags: 2, XM
XM will be sponsoring the RS*R Scion tC in Formula Drift events this year. Scion's drift car is based on its most popular model: the tC sports coupe. But this isn't any regular ol' tC kids. This Scion was converted from front-wheel drive to a rear-wheel drive to make it a true drifting contender. Exhaust and suspension manufacturer RS*R used its performance shop to transform the tC's stock transverse engine to a longitudinal setup, driving power directly to the rear wheels.
"This sponsorship of the RS*R Scion tC in Formula Drift events is an extension of our support in the racing community and our relationship with Scion," said Joe Verbrugge, senior VP of XM's automotive partnerships and international operations. "XM loves racing, and we're thrilled to join Scion's involvement in this cutting-edge motorsport."
The RS*R Scion tC, which is also sponsored by Toyo Tires, Rogue Status, BASF, Sparco, Enkei, AEM, Proceed and Meguiar's, will make its first appearance at Formula Drift's Round 1, Streets of Long Beach in California this Friday, April 12th.
XM displays will be at each event alongside the Scion/Toyo Pit area, featuring prize giveaways and live XM listening stations.
Photos available after the jump...
UPDATE: Because it's not clear from these angles, I added a zoom-in of rear panel showing a 2nd (larger) XM logo below:
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Comments
My immediate thought was good luck drifitng in a FWD, but wow, I will have to google this bad boy tonight.
Posted by: mistaneon | April 9, 2008 10:12 AM
um, the undercarriage logo is a nice touch. Could there be a more obscure event? Maybe ELo can sponsor ostrich racing events in Buellton, CA.
Posted by: RonAndFezNoonTo2:40 | April 9, 2008 10:49 AM
Drifting: Nascar for "urban" crowd.
Posted by: Anonymous Coward | April 9, 2008 10:59 AM
Drifting: Nascar for "urban" crowds.
Posted by: Anonymous Coward | April 9, 2008 10:59 AM
Kewl.
Posted by: JazzFan | April 9, 2008 11:18 AM
Just like xm L A M E.
Posted by: Anonymous Coward | April 9, 2008 12:17 PM
Glad to see where all the money I've lost as an inverstor is going
Posted by: Anonymous Coward | April 9, 2008 12:47 PM
Great investment on the part of XM!! I sure hope this was already paid for in the money given to Toyota. I'd hate to think that XM was actually paying extra for this...
Posted by: Anonymous Coward | April 9, 2008 12:57 PM
Just on the front air dam? Excellent investment, XM. Simply brilliant on your part!!! Marketing operations at work.
Posted by: Anonymous Coward | April 9, 2008 12:59 PM
just wanted to add there is a larger XM logo on the rear panel near the trunk. Didnt see it the first time either.
Posted by: mistaneon | April 9, 2008 1:05 PM
You guys are idiots. Do you realize how fanatical drifting fans are? You should see the amount of money these people dump into their cars.
Posted by: banff21 | April 9, 2008 1:05 PM
@mistaneon Yeah, it's harder to see from those angles. I think I'll update the post with a zoom-in of the 2nd larger logo.
Posted by: Ryan Saghir
|
April 9, 2008 1:13 PM
I can't wait for the XM Drifting Microchannel. It will play all the drifting hits!
Posted by: NorCalMurph | April 9, 2008 1:44 PM
fanatical drifting fans = L A M E
Just like:
xm = L A M E
Get a real sport, get a real satrad company.
Posted by: Anonymous Coward | April 9, 2008 4:39 PM
Who's really going to see the XM logo when the car is going 100mph?.. Yeah thats what I thought.
Posted by: Alex | April 9, 2008 9:40 PM
Nobody goes 100+ mph when drifting Alex
Posted by: WTFuSay? | April 9, 2008 11:01 PM
Well it did get converted to a RWD. I'm a mad supporter of SCION so I'm definitely excited about how this car will perform on the drifting track...HOw much would you have to pay to convert your car from FWD to RWD?
Posted by: Anonymous Coward | May 20, 2008 2:19 PM