XM, Starbucks, and Dave Matthews Band

Monday, July 30, 2007 at 1:02 PM
Tags: 2, XM

Dave Matthews BandStarting tomorrow, the new Dave Matthews Band "Live Trax" CD will be exclusively available at Starbucks locations throughout North America. The CD features recordings of Dave Matthews Band performances dating back to 1995.

As part of the launch, XM and Starbucks are kicking off a promotion to support the "Live Trax" release and to introduce customers to the newly re-launched Starbucks music channel on XM, Starbucks XM Café (Ch 45).

From July 31st through August 31st, Starbucks will offer customers the chance to win tickets, passes and a meet and greet with Dave Matthews at The Hollywood Bowl on October 2nd, among other prizes. All you have to do is sign up for a free trial of XM Radio Online.

Complete details will be available online starting July 31st (pssst, that's tomorrow, so don't click the link yet).

In addition to the in-store sweepstakes, XM will air special Dave Matthews Band programming on the Starbucks XM Café channel with special episodes of the music show "The Daily Grind," highlighting songs from the new album throughout the week.

"The Daily Grind" can be heard weekdays at 3pm ET on the Starbucks XM Café channel, with encores airing weeknights at 1am.

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