XM, who yesterday announced the signing of the NHL Commissioner for his own XM talk show, will be the title sponsor of the NHL All-Star fan ballot (which starts today).
The NHL lets the fans cast votes to decide who plays in the starting line-up for the Eastern and Western Conference All-Star starters for the annual NHL All-Star Game. You can cast votes online at nhl.com, and U.S. fans can also cast votes on Verizon wireless phones.
Voting takes place starting today, November 13th through January 2nd. The 2008 NHL All-Star Game itself is on January 27th in Atlanta.
Being the title sponsor of the XM/NHL All-Star Fan Balloting gives XM a ton of visibility in front of devote NHL fans. And here's a good move: everyone who registers to vote gets a 14-day trial to XM Radio Online.
XM is also throwing in daily prizes like XpressRC radios with 3-months of service included. Select NHL arenas and the new NHL Powered by Reebok store in NYC will have NHL.com voting kiosks. And the balloting is heavily promoted in the NHL's "Vote Now, Vote Often" print, broadcast, online and wireless advertising campaigns.
More deets in the NHL press release.