Willie Nelson joins XM Satellite Radio
Thursday, June 29, 2006 at 12:38 PM
Well well, looks like Willie's Place is going to XM afterall. XM Satellite Radio just announced that country music legend Willie Nelson will join XM, to launch "Willie's Place" (XM 13), formally known as "Hank's Place."
In his new role, Nelson will provide creative direction for the channel, as well as contribute exclusive programming to "Willie's Place" and other XM music channels.
"Willie's Place" will begin broadcasting July 10.
In addition to changing the channel name, XM is building new studios for "Willie's Place" in Carl's Corner, TX, located in the Willie Nelson's BioDiesel Truck Stop. "Willie's Place" will begin broadcasting live from Carl's Corner in 2007.
Willie Nelson is very popular with truckers (a key community for satellite radio). Peter Bell, a Texas biodiesel supplier said it perfectly to Wired News:
"What Willie brings to this is the ability to communicate directly with a truck driver. That kind of community is hard for people to get to. When he starts talking, these folks really listen to him.... It's like having Tiger Woods talk about golf clubs."
Well well, looks like Willie's Place is going to XM afterall. XM Satellite Radio just announced that country music legend Willie Nelson will join XM, to launch "Willie's Place" (XM 13), formally known as "Hank's Place."
In his new role, Nelson will provide creative direction for the channel, as well as contribute exclusive programming to "Willie's Place" and other XM music channels.
"Willie's Place" will begin broadcasting July 10.
In addition to changing the channel name, XM is building new studios for "Willie's Place" in Carl's Corner, TX, located in the Willie Nelson's BioDiesel Truck Stop. "Willie's Place" will begin broadcasting live from Carl's Corner in 2007.
Willie Nelson is very popular with truckers (a key community for satellite radio). Peter Bell, a Texas biodiesel supplier said it perfectly to Wired News:
"What Willie brings to this is the ability to communicate directly with a truck driver. That kind of community is hard for people to get to. When he starts talking, these folks really listen to him.... It's like having Tiger Woods talk about golf clubs."



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