December 21, 2004

More on O&A Syndicating to Terrestrial Radio

Tuesday, December 21, 2004 at 1:54 PM

O&A Syndicating to Terrestrial Radio
As we announced yesterday, Opie and Anthony are now being syndicated on Citadel's rock station WAQX Syracuse.

Well today, Billboard Radio Monitor's article expands more on the whole deal addressing a lot of the speculation that's running rampant.

1. First off, Stern's contract hasn't been breached with 95X. ?While Howard?s on vacation, we?re providing our listeners with some fresh entertainment? Citadel-Syracuse OM Tom Mitchell tells Monitor. ?We have every intention of honoring our contract with Stern.?

2. Yes, the show's content is being edited for terrestrial radio. 95X is taking the XM feed, editing it to conform to FCC indecency standards, and running it the following morning. Having a full day to sanitize O&A could make the previously banished personalities a more attractive proposition for terrestrial stations now.

3. We're not sure if this is an indication that they'll be syndicated to other stations, but the door is open. XM executive VP of programming Eric Logan tells Billboard Radio Monitor that XM is ?evaluating that market on a case-by-case basis.? And Bob Eatman, O&A's agent, says he and XM are "very interested in expanding the base and brand of Opie & Anthony."

"With Stern announcing his exit, we thought it would be a perfect time to announce Opie & Anthony's entrance to terrestrial radio,? Eatman told Monitor. "We've heard from a lot of stations."

4. No, Howard Stern cannot do the same thing when he hits Sirius. The contract that Stern inked with Sirius makes Sirius the exclusive radio outlet for Stern beginning in January 2006. Syndication is not possible. Opie and Anthony are not limited to this.

"We definitely have that option [to air terrestrially] with this contract that we signed," says Gregg Hughes (Opie) in an interview in September. "I?d personally like satellite radio to be so successful for us that we never go back to commercial radio. But we?ll definitely keep that option open. Maybe there?s a form of our show that we can make available to commercial radio."


December 20, 2004

Opie and Anthony to Syndicate to... Terrestrial Radio?

Monday, December 20, 2004 at 1:04 PM

Opie and Anthony on XM Satellite Radio
It's Official: as of today Opie and Anthony are to be syndicated on terrestrial radio as announced on their show today. The buh-buh-buh-boys have in fact replaced Howard Stern on Citadel Communication's Syracuse station 95X WAQX-FM. You might recall the little drama between 95X and Stern - Howard was getting dumped out on mentions of Sirius Satellite Radio and his show was promptly being turned off at 10am. Well, it appears that they got so salty over the Sirius promotions that they have decided to side with XM instead.

The current trial period will air Opie and Anthony "best of" shows, but soon to follow this week will be Live (edited) syndicated content from the XM Premium Station.

Arbitron places Syracuse in market rank #79. 95X WAQX-FM is the 6th place station overall there. A decent sized medium market to serve as the terrestrial debut of syndicated satellite content (at least content of this caliber).

The syndicated shows will obviously have to abide by FCC indecency regulations, and will have commercials of course, but mentions of XM will most likely not be dumped out on. This a smart move on XM's part as they will not only get exposure for 4-hours a day attracting more and more regular listeners to satellite radio, but they also establish a 3rd party revenue stream.

Let the war begin!

XM Radio Talk: December 2004 (2)