XM/Sirius: Where are those merger synergies?

Monday, March 5, 2007 at 10:39 AM
Tags: 2, XM

Sirius and XM Synergies?When XM and Sirius first announced their proposed merger, they stated that the merged synergies ranged from $3 billion - $7 billion (that's quite a spread isn't it?). But that wasn't based on their own analysis, that was based on Wall Street's. Since then, Mel Karmazin narrowed it to between $5 billion to $6 billion during a conference call.

But what exactly are these synergies?
Their forecasts are very light on the specifics, and that's troubling. Where do they expect the cost cuts to come from? How much do they expect to save in the first or second year after the merger?

Karmazin said that the cost-reductions will come from "every single line of the income statement," blaming antitrust concerns for the lack of specifics, but also saying that there is "no question about the fact that these synergies are real, they are significant and they are realizable."

I can understand that antitrust limitations prohibit the two companies from looking at each other's books - so they theoretically have no more information than Joe Investor does - but even EchoStar/DirecTV gave more specifics in their own merger. Then again, XM/Sirius may want to be coy and leave the synergy estimates in Wall Street's hands in hopes to not disappoint... a move that doesn't really help to instill confidence.

It's something that bothers analysts as well: Oppenheimer analyst Thomas Eagan said he's "skeptical" about synergies reaching the $5 billion to $6 billion range. Similarly, Wachovia Securities analyst Jeff Wlodarczak, said in a report that a level of $7 billion in synergies is "extremely unrealistic."

With XM and Sirius together pulling in more than $2.7 billion in operating costs (excluding depreciation and amortization) last year, it's a question that will continue to plague them. And until they can provide some more cost and revenue details based on their own estimates, I suspect that there will continue to be an eyebrow raised by many.

[Chicago Tribune]

TrackBack/Ping:

Comments

Analyst's themselves were the ones predicting those
huge synergies.

Where are their breakdown's of the synergies.For example Goldman Sachs states 4.0B in synergies

Analysis

"Last week, our detailed report “Conundrum squared: Why XM and Sirius should wait” (2/11/07) walked through our thoughts on a potential merger. The key question now pertains
to approval chances and consequent share price reactions. In our view, merging platforms could
deliver significant operational, financial, and strategic benefits, likely exceeding $4 billion, though mostly years away."

Others have stated similar synergies. Have the analyst's WHO WHERE SCREAMING FOR THIS MERGER crawled
back in their holes after predicting huge
synergies.

THE ANALYST'S ARE WORTHLESS IN THEIR OPINIONS , WHICH
THEY CONRADICT AT THE DROP OF A HAT !!!!!!

Well, common sense would indicate cost savings thru duplication in marketing, r&d, payroll, contracts, equipment... Advertisement revenue would grow due to higher amounts of listeners on a combined merged company(higher ad rates)--I do think the costs savings wont be realized until several years after the merger but overall competing against free radio/others compared to each other AND free radio/etc has to save in the hundreds of millions easily per year

The availability of interoperable radios will open up the OEM contracts to renegotiation of the subsidies and revenue sharing -- particularly the GM,Ford, and Chrysler contracts. Could be substantial savings.

The savings are not there, and never will be. When Karmazin was asked about it in the merger presentation, the example he gave involved a savings in "catering costs". No shit. That's the best he could come up with?

Analysts have told us about "billions" in Net Present Value savings. But nobody can tell us where those savings are coming from. Merrill's Mancini made what can only be classified as a feeble attempt by arbitrarily slashing numbers (for some unknown reason, beginning in '07, when the merger won't even be completed in '07). Reality: The merger COSTS money in '07, not saves it. And it may we cost even more in '08 if it goes through.

Meanwhile, both companies back off of their previously held cash flow positions (XM delaying until '08, and SIRI just outright refusing to provide any guidance).

The very feature of the XM/SIRI business model that made it attractive (highly-fixed cost structure) is the same one that prevents the synergies from occurring. Fixed costs are, well, fixed. In this case, they are also "sunk" -- the money is spent or committed. At least for the next 4-5 years.

When you have a sizable initial outlay at time 0 as is the case with this merger, and the savings are discounted 5, 6, 7, or more years, it takes a lot of savings to offset the cost of the outlay in NPV terms. By the time the discounted savings begin, we'll be in an entirely new technology era. Who knows WTF will happen.

The deal was stupid. And most likely, contrived by Karmazin as a way to save SIRI's ass given its blunder in paying Stern a billion dollars. Instead of just destroying SIRI, he has now managed to suck XM in with him.

how do you not know it might be the other way around(sirius saving XM??)
The fixed costs do come into play--You have 2 companies that have fixed costs to run their co-s---Now you combine the two--There are redundant costs that can be eliminated so that now lets say--it only costs both half of what it did seperately

>>> There are redundant costs that can be eliminated so that now lets say--it only costs both half of what it did seperately

"Fixed" means "fixed" -- as in, the costs don't go away, no matter what. After the merger, those costs are still there, at least for the next several years.

Surely consolidating mission control and future sats will save a buck or two.

>> Surely consolidating mission control and future sats will save a buck or two.

Future sats? Sure. 15 years down the road (XM has two new sats w/ 15 year lives; SIRI has announced that they plan to go ahead with their launch of a new GEO sat next year -- apparently, this savings is way, way into the future).

Mission control? Yes, eventually. Broadcast facilities, yes. But that's not where the big dollars are. If you want to save money you have to eliminate some of the hundreds of millions a year in fixed costs, which is not going to happen anytime soon. Or, you have to eliminate some of the variable costs -- and yes, you will save some of that (marketing, principally) -- but only after having to step up these expenses in the near term to deal with the loss of business that is occurring this instant due to people not knowing which service to buy.

The expenses that have put SIRI in this predicament (Stern, NFL, and for XM, MLB) are not going away anytime soon.

Bottom line: Some savings many years down the road, at the expense of current customers, pissed off OEMs, and dollars out the door NOW to keep the businesses afloat while the merger is pending.

Post a comment

(or continue the conversation in the Orbitcast Forums)


Recent Entries

From the Forums...
Search Orbitcast:

Recent Readers
Latest Poll
Technology & Media Blogs
These are blogs that relate to technology, media or other specific industries, but not soley on satrad.
Sponsored Links





Copyright © 2008 Orbitcast Media, LLC.