Together with Motor Trend and Automobile, XM has launched the second year of the Editors' Coolest Car Challenge: from Sixty-Four cars to One. The challenge invites car enthusiasts to test their automotive-acumen by choosing from 64 XM-equipped new vehicles against picks made by Motor Trend and Automobile Magazine editors in a basketball tournament-style bracket.
The editorial team at Motor Trend and Automobile will select the winner of each head-to-head matchup, round by round, to determine the XM Coolest Car for 2009.
The participants who match the editors pick for pick will be entered into a drawing and a chance to win $10,000.
Check the site on or about November 18th to view the final four vehicles. The XM Coolest Car will be announced at the LA Auto Show on November 19th, and a sweepstakes winner will be chosen after November 24th.
[XM Coolest Car]
This looks cool, xm sirius needs to do more things like this!
I expect some Sirius competition this year.
Get it? Sirius? Serious? Ahhh, these babies are wasted on you guys.
Ah where is the synergy here? Where is the new company logos? Is this "contest" positive to the growth of Sirius/XM? With the stock price in the toilet, and new subscribers at a all time low is this the best path forward for Melvin Alan "Mel" Karmazin's hobbled company?
Mel should have already put everybody at XM on the chopping block. Cut this shit out NOW. My stock prives can't afford you to shovel out $10k on this drivel!
Very cool.