XM Satellite Radio's standards channel, Frank's Place (ch 73), is changing its name to "High Standards," according to the NY Daily News.
At a time when the satellite radio industry is looking to trim extra costs and focus on profitability, XM will no longer be licensing the Frank Sinatra name.
The content will remain unchanged, and I assume the channel number will remain the same. Jonathan Schwartz will also continue as the programmer.
The XM "High Standards" (ch 73) name change will launch starting this Friday.
This one's dumb. Sure its cheaper to call it High Standards, but Franks Place was a) a cool name and b) quickly described the type of music thats played. Guess Willie's Place is next.
Wait. So XM has taken the advise of its subscribers and get rid of naming channels after artists because they think it is stupid for Sirius to do it.
Why not call it "On the Rocks"? Me likey!
Perhaps this has to do with the fact that Nancy Sinatra is not a big fan of Jonathan Schwartz? She has made some rather pointed comments about him on various message boards.
Bummer - I love this channel and the name was always cool. Oh well - I'll still listen, but "High Standards" sounds like "High Voltage"
FFFFFFFFFFFFFFFFFFFrrrrrrrrrraaaaaaankis!
who gives a shit?
"who gives a shit?"
*You* clicked on it, ass.
what?? your not allowed to read a post and comment on it anymore petey? so next time i read a pointless article on frank sinatra, i won't comment sir.
It looks like another corporation has shot itself in the foot! The small cost of licensing the name is far outweighed by the modicum of culture it imparts to the XM programming service.