An article over at Adotas points to some very interesting future functionality that may be in store for XM's Push-to-Purchase feature. When the Samsung Helix XMP3 device hits the streets, so will the first units with the XM+Napster functionailty where you can "tag" songs for purchase later. Great idea.

But it seems XM has more ideas for what they can do with this "buy button" concept, as D. Scott Karnedy, senior VP-ad sales for XM Satellite Radio, said at a radio panel last week.

"The next generation [after that] will be that if you want to hit that button for more information about that product you just heard described."

Suddenly radio will be transformed from a branding medium for advertisers, to a direct-response medium. That inevitably will lead to more advertising dollars as marketers learn the benefits of advertising on satellite radio as opposed to other mediums. Awesome.

[Adotas]

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